AR apps in marketing help brands in leaving a long-lasting brand impression in the customer’s mind. Brands actually crave for this! The experience offered by Augmented Reality apps is indeed unique; customers find it a fun experience. In shopping, AR apps help customers to get a completely realistic view of products in a real-world environment. This blog may not be enough to gain a complete understanding of AR, our definitive guide to Augmented Reality will help in the same.

The AR app development is a complex task, there are several AR development tools that are available for AR app development. Companies look for the best tools that can be used for AR app development. The factors that are generally considered for selection of right tools include the costs, image recognition, tracking capabilities and many others. The blog Best Tools to Develop AR Mobile Apps may serve as a helping hand to businesses and individuals searching for the best tool for AR app development.

Augmented Reality Tools

1.      Vuforia

Vuforia tops the list of best AR app development tools. Vuforia is a popular AR software development Kit (SKD) that is used in mobile devices for the creation of AR apps. The technology used in Vuforia is the Computer Vision Technology that recognizes and tracks the 3 D images and objects in real-time. This platform is widely popular among the AR developers across the world. Leading companies of the world use the Vuforia platform for delivering unique, interactive and engaging experiences to customers.

Advantages of using Vuforia for AR app development

1. Accuracy

Vuforia platforms deliver AR experiences in different environments.

2. Image recognition capabilities

The Vuforia platform in AR app development offers the capabilities of dynamic object recognition.

3. Flexibility

This platform also provides Application Programming Interfaces (API) in different languages including Java, C++, and .NET.

Latest Vuforia versions
Vuforia 7 (December 2017)
Vuforia 7.1 (March 2018)
Vuforia 8 (January 2019)

Augmented Reality Tools

2.      Apple ARkit

The runner up of the best AR development tools list is Apple ARkit.  Apple legendary mobile phone manufacturer also launched the ARkit that is compatible with the iOS devices that run on iOS11 or later. This initiative of Apple ARkit brought AR applications to mobile devices of iPhone users. AR development tools allow AR app developers to build the best AR experiences with AR apps and games.

The technology used in the ARkit is Visual Inertial Odometry. This technology is used for tracking the world around the user. Also, this AR kit allows the iOS device to sense the movement of the user in a room.  One more feature that makes Apple ARkit different is that it not only analyzes the layout of the room but also detects the horizontal planes including the floors and tables. 

Apple’s AR kit released in 2019 also includes Motion Captures that helps in integrating the movement of people with the app. These features enable a more natural and realistic AR experience.

Augmented Reality Tools

3.      Wikitude

Wikitude is another AR app development tool that is used widely for AR app development. It is a new tool in the market its several features including navigation support, smart glass support, and localization. Wikitude is also the winner of Auggie Awards for being the ‘Best Developer Tool’. The important features of Wikitude that capture the attention of developers include the features of Tracking and Image recognition. These features give this platform an ability to detect the 2 D images along with triggering the content in various forms such as    3D animation, sound, text, videos, panoramas, etc.

The above features are being used by the companies including, Jack Daniel’s for telling the personal story, Busch-Jaeger for displaying the project, Francesco Rinaldi for delivering the product image, etc. Wikitude is helping over 100,000 developers to create the apps that bring in life the variety of content.

Augmented Reality Tools

4. Google ARcore

The 4th position in our list is bagged by the Google ARCore.  The ARCore is another creation of Google, the name that does not needs any introductions. The three key capabilities of Google ARCore are as follows:

Motion tracking

Google ARCore offers the capability to track and understand its position with the world.

Environmental understanding

 The location and size of the different types of surfaces can be detected easily. Whether the surface is vertical, horizontal or round the tool will detect all.

Better Lighting assessment

Google ARCore is also efficient enough to estimate the lighting conditions in the environment.

Flexibility

The ARCore is flexible to work on Android phones that run on Android 7.0 and later.

Augmented Reality Toolkit

5. Maxst

Maxst is in our list because it offers variety of features that are important for developing AR apps at affordable costs. Some of the important features of this AR app development tool are listed below:

1. The image tracker of Maxst allows an application to track targets under all circumstances and conditions. 
2. The app developed with this tool is efficient enough to track up to 3 images at the same time!
3. The tool has 8192 markers that allow managing multiple AR objects simultaneously.
4. MAXST has the space mapping engine that analyzes the inputs and extracts the feature points to augment 3D objects in the real world. 
5. The tool also comes with a QR code or a barcode scanner.

Augmented reality is the new big technology that is catching the attention of marketers across the industries. Finding the best AR app development tool is the foundational step of AR app development. Several criteria should be considered while choosing the AR app development tool including cost Image Recognition, 3D Recognition, and Tracking, GPS Support (Geo location) Compatibility with Unity, etc. The above blog presents a list of 5 best AR app development tools that may make a place in your list of alternatives. 

The post 5 Best Tools to Develop AR Mobile Apps appeared first on Queppelin.

Now, the question arises of how one can turn any physical object into a photo-realistic 3D model that will look like a real object. Let’s see how it could be done in any Augmented Reality application.

What are the available options to create a 3D model from real objects?

Photogrammetry

Photogrammetry process is used to create a high-density mesh of an object. This can be done with the series of photos taken of that object. The mesh defines the shape of the object. The software also creates texture images to define the color of the object. It is also helpful in defining how the light will interact with the object, how much an object is rough or smooth, etc.

Photogrammetry renders instantaneous data capture. It means even if the object moves slightly, it will not affect the final 3D data capture.

Consequently, it doesn’t hurt the 3D printed figure. But there are several cons associated with it:

• Studio setup is quite difficult
• It’s not easily portable
• It isn’t able to provide the details of the object as 3D scanning solutions.

3D Scanning

The 3D scanning process is quite similar to photogrammetry and is differentiated with the use of specialized hardware. Well, it also shares most of the issues that photogrammetry has. Though it is highly accurate, it provides a texture set and a non-optimized model. This results in a larger file size and would require more man-hours to make it potentially ready for use. Moreover, the overall cost will increase in getting a good 3D scanner or getting the object scanned elsewhere.

Pros:

• Applicable for any color and texture
• Light setup and body movement would not affect it
• Provides higher resolution and accuracy than photogrammetry

Cons:

• Laser scanning is good for a mid-sized object but not suitable for very small or large objects
• Sometimes accuracy is not up to the mark so several scanning will be required
• 3D scanners are much expensive

3D Modelling Programs

This lets an artist create a 3D model from scratch. However, it provides an optimized and accurate 3D model of an object, but it is time-consuming. Also, it requires an expert modeler to get things right. One of the tools used for 3D modeling is Maya. Moreover, texture painting can be done with Substance Painter or Mudbox.

What is the step-by-step process of 3D modeling?

Take reference photos and measurements

• A lens having a long focal length should be used. A lens with a short focal length makes a photo skewed and is not suitable for 3D modeling in AR.
• To create an accurate model, a photo should be taken from varied angles i.e. front, back, top, bottom, left, and right.

The photo is then imported into tools like Maya. One must remember that the goal is accuracy. It is necessary that the 3D model will reflect the real-world proportion of the products otherwise AR app will be misleading and have no worth.

Thereafter, it would be required to measure length, height, and the width of the object

Modeling of the reference objects

After the measurements are taken and the scene file has been set, the next step is to get the primitive shapes like cube, cylinder, or sphere. Then details are added till we have an exact representation of the product. We must also keep in mind to keep the mesh complexity as low as possible for the app to load the data faster.

Once the modeling part is complete, we are required to export two files. One has high-density mesh and the other has low-density mesh. These two are important because most of the game engines work on low density and will not render high-density models in real-time. These files are then imported to Substance Painter where textures are added.

Surface details from the high-density models could be imposed over a low-density model in order to keep the model low density while retaining the texture details of the high-density model.

Painting the texture of the objects

To give an accurate texture to the object, you need a high-density mesh. With substance Painter, a 3D painting software can generate various effects such as scratches, rust, etc. with 360-degree photos, the software will be helpful in giving the actual look i.e. you could make it look to match with the environmental lighting.

Preparing the models for AR

The 3D model needs to be exported in the correct format that should match with the requirement of your 3D engine. For instance, if you are creating a native Swift app with Xcode, you will need Collada (DAE) format and the texture should be exported in JPEGs.

To give the original look to the object, you will need an extra texture for shadow. Without shadow, texture object will look like it is floating above a surface. So it should be created prior and saved as a texture to be used underneath the mesh of the product.

There are tools and process flow that are available for creating a high-quality 3D model of an object. Still, it is manual and time-consuming. If you are looking for a partner for augmented reality app development with 3D and animation, drop a mail at enquiry@queppelintech.com for your requirement.

The post How To Create A 3D Replica Of An Object & Its Animation For AR Apps appeared first on Queppelin.

As per Craig Federighi, Apple’s senior vice president of software engineering, “SwiftUI is available across all Apple Platforms and it binds all native controls so anyone can customize their experience for each product with a common API”.

Apple had introduced Swift in 2014 and open-source Swift in 2015. It works on Xcode frameworks and a successor of Objective-C and C which were used for OS X and iOS. Apple said that Swift is a replacement for C based languages. Now with SwiftUI, Apple is bringing advancement in its framework. Let us see how it will be helping developers and why it is a big deal now.

A few months ago, Apple has introduced Apple Card which was considered to bring a revolution in the world of credit cards and payment. Read all about Apple Card.

SwiftUI Avoids Lengthy and Cumbersome Coding

With SwiftUI developers can now be able to specify UI in a much simpler way. Also, it will help developers to finish the coding in a few lines instead of hundreds of lines.

Important Features It Has

• Supports common features such as localization for right-to-left languages by default.
• Built-in support for live preview, animated transitions, and dark mode (newly introduced by apple).
• Also, supports accessibility tools in iOS.

SwiftUI and Xcode

As per Apple, it is completely integrated with Xcode and other native frameworks for Apple’s platforms (Apple Watch, macOS, and tvOS). In new Xcode, one can simply drag and drop the items from the library, present on the left side, to the app design canvas. Moreover, developers can adjust their views with custom-tailored inspectors. Even the code is convertible to scalable list. Moreover, developers can run the previews directly on the connected iPad, iPod, iPhone, Apple Watch and Apple TV.

Read more about Apple iOS 10.

How Important will SwiftUI Be?

So, it is quite obvious that SwiftUI framework leverages features of Apple’s Swift language. Also, it makes it easier and faster and helps developers to code with minimal errors apart from delivering additional features. Now, developers will have to spend less time and effort on making the interaction elements for apps resulting in less coding, debugging, and maintenance.

SwiftUI lets Apple developers focus on building out their own original ideas while generating more consistent, powerful, and modern-looking software. Thus, it will make a huge impact in the real world.

With the iPhone in revolution, your business definitely requires an iOS App to reach out to the customers. If you want to run your business successfully by iOS app development, then contact Queppelin today with your requirements.

The post Apple’s Swift-UI Is Bringing In A New Development Experience For Developers appeared first on Queppelin.

Almost every business needs mobile apps but how far it will be beneficial to the business will be depending upon how much people are using it. Business needs to ensure that the apps aren’t competitive at search result of a browser only but it should be on top in the app store as well.

Why And Where ASO Come As Handy?

Once I wanted to keep a track of my spending, I wanted an app for that. I was sure that there would be some app in the Google Play Store that will help me. Upon searching with the keyword “Spend tracker” in the app store, I got a list of all related apps. I chose the very first on that list. This is what many of us do to find an app for their requirement. Here ASO comes in handy to make any app visible.

ASO Drives Traffic and Helps to Increase Your App Downloads

ASO means App store optimization, is actually a bundle of processes and tacts that optimize the apps to be on top of the search in an app store. The higher the rank of the app, the higher will be its visibility to the potential customers. The main goal of the ASO is to drive traffic to your apps so that people can take a specific action such as get the app downloaded.

ASO requires you to choose keywords very carefully and that requires to know about your target audience deeply. It is very crucial for marketing agenda.

So, if you want to make your app on the top of the list against the search of the related keyword, you must follow ASO.

Other practices that will definitely help in increasing your app downloads:

Online Marketing is Equally Important

Online marketing of apps is another beneficial aspect to attain the attention of a lot of people in the market. You must create lots of content and promote it online as much as you can. Either create video content or a podcast or a blog and distribute it to media channels. Talk about your apps on social media.

Allure People with Offers and Benefits

Attractive offers and benefits are one of the effective strategies to encourage people to download the app. For instance, Google Pay and Uber enabled people to grab offers like free rides and cashback on making a move on apps. Similarly, you can get the attention of a large number of people with such kind of offers and benefits.

Testing and Optimization

Make ensure that your application is working as well as the app store page. Speed and features work well to increase your app downloads.

Revamp Your Strategy Based Upon Analysis and Insights

Always keep your eyes on metrics such as daily active users and uninstall rates. It will help you to decide on a strategy for further marketing and promotion activities. Also, with analysis, you will get to know what your users liked and what they didn’t like in apps.

If you like to create a mobile application either iOS or Android, you can connect with us at enquiry@queppelintech.com.

The post 6 Powerful Tried And Tested Methods To Increase Your App Downloads appeared first on Queppelin.

There are various kinds of online games available such as Casinos, Bingo, Online betting, etc. However, these online games are still facing various challenges in India. Read more here.

Teaching in a fun way is always an aspiring method, especially for kids who have the ability to grasp more while playing. Now, you have an interesting gaming method with which you can help students to enhance their knowledge of the English language. Whether it about vocabulary or writing or speaking skill; it will work in every aspect. Let’s see how you can make your teaching style interesting with this game.

See how online gaming in India is getting better with critics.

Work On Vocabulary with “Wheel of Fortune” Game

It would be very useful to revise the vocabulary. You can organize a competition for vocabulary revision as well. Feed the wheel with the appropriate data and let your students play. Let your students spin the wheel to get a word, now tell them to

• Use the word in a sentence, or
• Use it in a context
• Write or say synonyms or antonyms or words related to the topic

It can be played on an individual basis or in groups, and you will not be accused of favoring any of them. Moreover, you have a plethora of options to feed the wheel such as phonemic transcription, phrasal verbs, irregular verbs, and so on.

Boost Speaking Skills with Spinning the Wheel

Train your students to speak on a subject, they will get on spinning. It will work in three ways:

1. It will enhance their speaking ability
2. Let them deal with the fear of addressing the public, and
3. Help them to create a piece for speaking instantly and thus making their command over the English language stronger.

Either a debate or group discussion can be held with the topic. It works best for oral exams.

Combination of “Wheel of Fortune” And “Hot Seat”

To aid the entertainment in learning, you can make a hot seat where students will sit and play the Wheel of Fortune game.

1. First of all, create two groups, so that one person from a team has to hold the Hot seat.
2. Let him spin the wheel to get any random topic
3. Now, another team will ask questions related to that topic.
4. The student on the hot seat has to give the answer to the question. He should give the answer in two-three minutes and should not have Yes/No answers.

Compare the Topics

Feed the wheel with the topics of comparison such as lifestyle in the metro city vs. village, traveling by public transport vs. plane, and so on. Your students just need to do the exercise for a few minutes with the spinning of the wheel. It will definitely induce the capability to grasp the English language and enhance the capability of speaking in public.

Create, Speak, or Write a Story with a Spin

Students may find it difficult to tell a story on a certain topic. You could make it interesting with this game. Feed the wheel with various topics. Ask your students to spin and tell a story on the topic that they will get on the wheel.

Else, create some lines with which your students need to create a story. Feed those lines into a wheel. Let your students spin the wheel and get a line for creating a story. You can allow a few minutes to think about their storyline. Every student needs to create a completely different storyline. It will help a student in the following ways:

• Increase their command over the English language
• Enhance their creativity
• Help them to grasp a new way for storytelling
• Increase their Speaking ability

Moreover, you could make it more interesting by initiating it yourself.

 Learn to Use Connectors in a Sentence

1. Feed the wheel with connectors such as: and, but, though, however, etc.
2. Write three independent lines on the board.
3. Ask your students to choose any of them.
4. Ask them to start a story with that line and the first connector they have to use is the word they get after spinning the wheel.
5. Spin the wheel as many time they need

Learn to correct Order of Adjectives

You can also put nouns in the wheel of fortune and ask your students to form a sentence with the noun containing two or three adjectives. This way you can teach your students the correct order of adjectives.

Teach Proper Usage of Dependent Preposition

You can also put verbs like rely, depend, insist, etc. on the wheel. You can then ask your students to come up with a sentence using the verb along with an independent proposition.

Verbs after Infinitive or Gerund

You can ask your students to write a sentence containing a verb from the wheel of fortune followed by gerund or infinitive.

The Most Important Thing You Need To Do

The very first thing you need to do is to feed the wheel of the “wheel of fortune” game as per your requirement or topics. To teach a particular topic you need to feed the wheels with the proper content. You need an editable game so that you can edit it as per your requirement whenever you want. To develop an interactive and personalized game you can also contact to Wheel of fortune game app developers.

If you want to develop the most interactive Wheel of fortune online game applications, share your requirement with us at enquiry@queppelintech.com.

If you are interested in android mobile gaming app, you can read our post on 7 best android gaming app in 2018.

We have developed successful online sports betting games for large European business houses. Our portfolio includes sports betting, casino, bingo, eSports and poker. We are also developing mobile games for both Android as well as iOS.

The post How “Wheel of Fortune” Could Be Used To Teach English appeared first on Queppelin.

Step 1:

First, you must know the important elements required for migration. These are:

• Chrome 52 or above
• Connected Android device running Chrome 52 or above
• A sample code
• A text editor
• Fundamental knowledge of Chrome DevTools and git.

Step2:

Use the below command line to clone GitHub repository

$ git clone https://github.com/googlecodelabs/migrate-to-progressive-web-apps.git

Running this command will create a Migrate to PWA directory which will have the complete code for all the steps. If you want to make changes to a particular codelab, then you can upload the work file to make the necessary changes.

After the code has been checked out, serve the work file using ‘Simple HTTP Server Application’ on the port 8887. This will enable you to load the URL.

Step 3:

If the android device is connected with your desktop, type “chrome: //inspect” in the URL. With this command, you can set a port forward, using the port that you wrote earlier, to the same port on the device.

Save this with “Enter” key. Then after you can see the basic version of your website at “http://localhost:8887/” on that connected Android device.

Step 4:

The next step is to add web App Manifest if your website is mobile friendly. However, if the website is not mobile friendly then you must first make it mobile friendly before adding the Web App Manifest. This would describe the website Meta information in the same way as it would be on the user’s home screen.

You can use this command line if there is no templating system:

<head>

<meta name=”viewport” content=”width=device-width, user-scalable=no”/>

<link rel=”manifest” href=”manifest.json”/>

</head>

The first line specifies the viewport and helps with responsiveness. The site will fit in a mobile device precisely after applying this line of code. The second line of code has referenced the file that will be responsible for controlling as to how your site will be added to the home screens.

Step 5:

The next step includes writing JSON using a text editor. Specify what you will show on the home screen on the short name section. Try to keep the maximum length of the name to 15 characters. Save this file as manifest.json.

Step 6:

Once the file is saved as manifest.json, follow it with reloading the page on android device and adding it to the home screen (with the menu available on top-right). It makes the icon visible on the home screen.

Step 7:

Service worker is a background script which works for offline surfing. It runs when the user is not on that page and is active with the push notification.

To create a service worker, add the below code to a new file and save it as sw.js:

/** An empty service worker! */

Self.addeventListener(‘fetch’, function(event){

/** An empty fetch handler! */

});

Step 8:

Register the service worker by writing this line of code to the site.js file:-

navigator.serviceWorker && navigator.serviceWorker.register(‘./sw.js’).then(function(registration) {
console.log(‘Excellent, registered with scope: ‘, registration.scope);
});

The code will be executed every time the page is loaded. You can check it after reloading the page in chrome: “//serviceworker-internals/”

Your website is now ready to prompt users for installing it on their home screen. Your site can also work offline and it now supports push notifications.

Step 9:

Now open the sw.js script and hold all the cache objects. Once done, update the code and move the entire website to cache.

Step 10:

Now let’s check how it is working. First, uninstall the present app and load it in the Chrome browser. Go with the “Add to Home Screen” option.

If you want the page to reinstall changes when Service Worker changes, all you need is to add a component having the “version” of the service worker. Now whenever Service Worker is changed, the page reloads and installs the changes that you have made.

With this step, your website will be migrated to a Progressive Web App. Though these steps would turn a website to PWA, you shouldn’t do it without a person who has good knowledge in this area. There are so many elements that may come along during implementation, and you may not be aware of those. To avoid any misleading results, you must consult an expert in Progressive Web App development.

Do you want to build a Progressive Web App for your business? If yes, then contact Queppelin today and let us know about your requirements.

The post 10 Steps To Make Any Website A Progressive Web App appeared first on Queppelin.

The Reason behind Its Late Entry in Indian Market

India has a rather vast music industry in comparison to other countries. There are loads of regional music, Bollywood music, and independent artists. One of the major reasons that Spotify took time to enter in India is it had to deal with various labels that control the music industry. Right now, it is associated with T-series that will provide a catalog of 160,000 songs. It is mainly focusing on songs in Hindi, English, and other regional languages.

The real battle is waiting for Spotify in India

1. As so many players are already in the ring, Spotify has to face a warm competitive environment in Indian music market. On one hand, it has to deal with the immense popularity of major global players such as Apple Music, Google Music, and Amazon music. On the other hand, domestic players such as Gaana, Airtel Wynk, and JioSaavn have already captured a major part of the population.
2. The next big issue is to go high with the paid subscription. Indians users are disproportionately inclined towards using free service rather than paid. Also, there are so many music services which are offering a lower rate than Spotify. So, even when they reach mass customer base, it would be a big challenge to convince them for a paid subscription.

Special about the Music Service

• It will be using Artificial Intelligence to create special playlists called “City Playlists” based on the song preferences of people of cities-Mumbai, Bangalore, Delhi, and Chennai.
• Based on the user’s unique preferences, it will recommend multi-music list.
• Now, it is available as apps for mobile devices (Android and iOS platforms) and also accessible via the web browser for Windows 10 PCs, Android TV, macOS computing devices, Microsoft Xbox, and Sony PlayStation. It works with Android in-car infotainment platform and Apple CarPlay as well.
• It’s premium subscription allows users to play songs on connected devices (such as Televisions and speakers) and also supports offline playback.

 The absence of Warner Music

Warner Music Is Yet To Finalize, which means users will get a very limited number of artist’s songs such as Linkin Park, Ed Sheeran, Led Zeppelin, Tranter, Pharrell Williams, Katy Perry, Rihanna, Madonna, Twenty One Pilot, and many more. Even with a premium subscription, users have to compromise with Warner’s music.

Spotify India Pricing

Premium service is available at 119 INR per month and 1189 INR for one year. Users can enjoy one month for free after signup. If users are not willing to pay further, they can cancel the subscription or continue with the ad-supported version for free.

Even without a premium subscription, one can access the entire library. However, with premium service users:

• Can enjoy ad-free music
• Will be able to enjoy music with no phone service
• Can avail the high-quality audio experience. The app can stream 320kbps audio
• Can unlock the feature to skipping a track.
• Will have the option of Offline downloading
• Can access playlist any time
• Can connect and control music across multiple devices. It means users will be able to control music playing on their laptop through smartphones and pair the app with other hardware such as speakers or a console.

One Time Subscription Facility May Captivate Users

If users are not interested in a monthly or yearly subscription, they can even enjoy top-up services which are available for 1 day, 1 week, 1 month, 3month, and 6 months.

Spotify in India has a special offer for students as well. Those who are enrolled in a college can get up to 50% off on the monthly subscription package. They only have to upload related documents as proof.

Limited Payment Options

It accepts only credit and debit cards (Visa or MasterCard) for the monthly subscription. But users may use Paytm and UPI options as well for other plans including annual subscription and one-time packs.

How expensive it is in comparison to others?

Amazon Music which is a part of Amazon Prime is the most expensive at monthly subscription however it will be rather cheaper on an annual subscription. Gaana offers the cheapest annual subscription rate. Also, Google Play Music doesn’t have an annual subscription package.

What users will actually get?

Users, who are already using Apple Music or Google Music, may not be convinced to use this app. Though it has great playlist curation and suggestion features based on one’s taste, it lacks the availability of international music. Users can also get to discover new artists meeting their tastes along with an amazing audio experience.

Severe Competition for Number of Subscribers

As per Deloitte and other Indian Music Industry bodies, there are 150 million subscribers for music streaming services. Out of these, less than 1% of the subscribers pay for the music while 14% belong to those who are using services embedded in their mobile plan or subscribed for Amazon Prime. Also, Gaana alone covered 80 million users per month until December 2018.

Journey Of Spotify Till It Reached India

Spotify is a music streaming platform introduced by Spotify AB, a Sweden-based company, in October 2008. It has the largest global subscriber base. Users can listen to DRM-protected music along with podcasts from media companies & record labels. It is available in Europe, America, New Zealand, and Australia including several parts of Africa and Asia as well. Users can enjoy more than 40 million tracks on most modern devices including iOS, Android, and Windows mobiles, and also can enjoy web services on Windows, macOS, and Linux platforms. Till February 2019, it has affirmed that its total number of users including paid and free has already reached 207 million across 78 countries.

Spotify is also entrenching its existence to 13 more markets in North Africa and Middle East including Qatar, UAE, Morocco, Egypt, Algeria, Lebanon, Jordan, Tunisia, Oman, Bahrain, Saudi Arabia, Kuwait, Palestinian territories, and more. For its newcomers, it will be introducing the “Arab hub” collection.

It’s Expectation from Indian Market

As per Denial Ek, CEO of the company, he is expecting Spotify as a strong player in India, though the nation’s prime focus is to support and promote tech companies. He made a statement to the query of an analyst stating that they are seeing the Indian market as a healthy ecosystem where not only homegrown players are successful but even some international players are also making their presence strong when it comes to other sectors. It means that they have a good chance to grow here.

How Indian Launch is going?

The company commits that it has recorded 1 million users in its first week in India well it is still in denial to reveal the exact split.

There is no doubt that India can be a major marketplace for global music streaming and help in revamping the global music culture. Spotify can also use the Indian Music Industry to the fullest. It only has to build a strong engagement strategy to unlock the potential growth. With the current Indian mindset, it would be hard to get good revenue growth along with subscriber growth.

Queppelin has developed category-creating music streaming apps like Gaana.com and movie streaming apps like Reliance BigFlix. Contact us at enquiry@queppelintech.com to know how we can help you create the next big thing in mobile music streaming.

The post Entry Of Spotify In India: An Overview appeared first on Queppelin.

Let’s take a look at online sports betting markets in African countries like Nigeria, South Africa, Ghana and Kenya:

2014 Gambling Outlook Report released by PWC states that the combined online betting market size in Kenya, Nigeria and South Africa is projected to be worth nearly $37 billion by 2018.

Around 60 million Nigerians between the age of 18 and 40 years are actively involved in online sports betting. On an average, they spend approx $15 every day on bets. (Ref: News Agency of Nigeria (NAN)).

Government statistics show that more than half the adult population in South Africa is actively involved in online betting.

Why is online sports betting in Africa so big you ask?

1. Unemployed youth: Africa boasts of having more than 420 million people aged between 15 and 35 which is the youngest such demographic in the world. And as high as 25-40% of this is unemployed. Online gambling or online betting provides a “lucrative” way of passing time and is probably the only way they think of earning money.

2. Huge sports fan base: African youngsters are crazy for sports like Soccer, Cricket and Rugby. While the people and extremely active viewers, online sports betting in africa gives them another way to engage with the sport.

3. Rise of Mobile Money: Growth in mobile money (such as Airtel Money, Orange Money and M-Pesa) has given new ways for merchants to sell their services, especially, online betting companies.

4. Highly addictive: This is even more true for the youth.

5. Growing internet and mobile penetration has been instrumental in the rise of online sports betting in Africa.

How can you start an online sports betting business in Africa:

1. Registration & Licensing: Online sports betting is a closely monitored and regulated industry in Africa. It will cost you around $25k-$50k for getting necessary business registrations and licenses in countries like Nigeria, Ghana, South Africa and Kenya.

2. Technology platform: First you need a game engine or a betting engine. This provides you the core functionalities of online betting such as Tokenization, Game Ticketing, User management, Return to Investment (RTP) etc.. Another important thing to remember is how you achieve Random Number Generation (RNG). The methodology used for this must adhere to UK Gambling Commission Standards and you will need to get a certificate for this. The method we prefer is Mersenne Twister (MT) due to its excellent statistical qualities.

You will need to develop the website and mobile applications after getting the game engine developed. While the website is absolutely necessary, mobiles apps have become imperative too due to the high mobile penetration in Africa. These also tap into the impulsive betting nature of the user. Additionally, you can tap the users using feature phones by creating an app on USSD. Also, one of the biggest user base can be achieved through kiosks where an agent provides a Hand Held Terminal (HHT) to the user to play a game. The HHTs are built on android platform and combine payment and receipt printing in one small hardware itself.

We (Queppelin) have developed successful online sports betting games in Africa. Our clients include large European business houses setting up their betting business in Africa. Our portfolio includes sports betting, casino, bingo, eSports and poker. Write to us today at enquiry@queppelintech.com to see how we can develop these betting games for you.

3. Marketing: This is a make or break activity for any business. You might have the best of technology but a lack of proper marketing strategy will kill you. Africa is a different market than Europe & US and you will need a completely different way of thinking to penetrate this. This would translate into

a) Selecting the right keywords for seo and sem.

b) Creating advertisements that could start with local matches and then go on to international matches.

c) Selecting the right brand ambassador.

d) Partnerships with local businesses like telecom, mobile money players etc.

4. Funds: The potential of African online betting market is no secret now. This has made many venture capital and corporate investors very interested. You can get the investments if you can show a potential of right partnerships and have a technology partner who has delivered betting platforms in the past.

While the online sports betting market in Africa is highly competitive and the margins are tight, it has an undeniable profit potential if you can achieve volumes. If you are up for a challenge and looking to develop the technology platform for your betting venture, write to us today at enquiry@queppelintech.com and we’ll get you on right path.

Also read, What is iGaming?

The post How to Start Online Sports Betting in Africa appeared first on Queppelin.

Platform-specific User Interface

Regardless of how mobile cross-platform development may excel in imitating native development, you can’t turn away from the truth. Apps that can be installed on iPhones / Android smartphones / Windows OS not only have the highest FPS rate but also a platform-unique interface. However, for improving the user experience, it’s actually essential to develop separate UIs for Android as well as iOS. Even though you may come across several software, you should always know what’s best as per the requirements.

Video/Audio processing

When you are considering any mobile app, video/audio channels are nothing but whimsical features. To be on the safer side, ensure that the application boasts functionalities and delivers remarkable performance. Whatever you choose for the mobile platform development, make sure that every single thing is within your budget. AVBasicVideoOutput lets you perform video processing for iPhones once you have opted for the best iOS XCode development services.

Access to specific hardware

While you are sure that there isn’t any problem with native applications, you may not be able to source platform-specific hardware for cross-platform. However, after online research, some software can help you overcome the issue. Applications developed with cross-platform natively backed UI toolkit abstractions or Software Development Kits can easily help to establish a connection with the hardware of any device.

Advanced Network Access

Soon after sourcing the right kind of software, you might observe that software can help you with native development. There’s nothing can actually beat the software when many aspects are taken into consideration. You would certainly be thankful to the framework’s libraries and the operating principle in contrast to mobile app development applications. After all, you don’t have to worry about network access limitations.

Integration with maps

Maps help in processing images and connecting with the GPS. So, to create the suitable application, only a framework can grant high frames-per-second rate and access to hardware. The experience lets you judge whether the framework is capable of integrating the map as native development tools.

Extraordinary performance

When you take cross-platform development into consideration, the operating principle actually governs the application’s performance. For instance, applications that work well on an invisible browser have a number of limitations. These would not be able to support intricacies whereas the other ones can work ways beyond in developing applications with native functionality.

If you contact a company for the best iOS XCode development services, you won’t have to worry about performance. The entire lifecycle is managed right from design to maintenance. As soon as an eye-pleasing prototype is designed, the experts develop the app under a multi-thread environment.

Integration with CRM and ERP

If your organization wants to integrate the app with ERP or CRM, then a plethora of options can always be considered. In fact, you shouldn’t worry about resources or tools because mobile application development platforms always help to integrate business tools easily. Moving ahead, you would be able to enhance customer satisfaction and be flexible in collecting data.

Saving on cost

We always tend to pay something extra for enhancing the functionality of an app. For example, Cordova comes with a browser wrapper that is suitable for simple applications. Since the developer would be using an open-source platform, it would always be the cheapest option.

No long-term investment

Little risk for long-term investment would be involved with smartphones running on Android, iOS and Windows OS. While the most popular SDK is supported by SAP, you would always be confident in using the app. Besides, much earlier, organizations used to manage the entire gamut of activities on its own. But, now with the support of the topmost software company, business owners won’t have to lament on making an investment. In fact, there wouldn’t expect fewer results and never feel skeptical about developing an app.

Finally, whatever you plan to do for your business, you should always source experienced and professional developers. Apart from consulting services, you should check if the specialists are able to take you through the development options.  Queppelin is a leading mobile cross-platform development company in India that can offer you a whole gamut of app development services. Contact it to know how professionals can help you with app development.

The post Factors You Need To Consider Before Opting For Mobile Cross Platform Development appeared first on Queppelin.

Experience

As you have listed down the mobile app requirements, you should check out when the company was established. Moreover, you should also check out the technologies and the software the developers have been using. In case you can’t figure out the tools from the website, then it’s always better to connect with the business owner and get your questions answered. Make sure that professionals have the expertise to design an app that can be installed on different versions of the Android operating system.

Reputation

You may find many app development companies across the search engine results. But, it’s essential to check the reputation of the organization. You can take a step ahead to carry out research and gather information. After all, before investing in an app, you should have a clear idea if the organization is in a better position to fulfill your requirements. As you navigate the website, you can check out the testimonials from various companies. Ways beyond, you can contact the companies and cross check whether they had been happy in coordinating with the app development company. Visiting social media platforms can also let you know about the organization’s accomplishments through the years.

Customer Service

Choosing a software development company with poor customer service can certainly pose to be a problem for any business owner. Once the app is developed and installed on the smartphones, you may need someone to help you for fixing bugs. You shouldn’t search for someone else just in case you need update the app by including some more functionalities.

Innovation

Innovation can actually make the mobile app different as it is used by many Android smartphone users. So, whenever you are communicating your requirements, you could probably check out the portfolio side by side. Once you get an idea of the list of apps, you can install them on your smartphone and observe how they can be used. The visual elements would certainly help you understand if the developers have thought with a creative bent of mind.

Cost-effectiveness

Once you envision how the app should like, you should ensure that the project is done within your budget. You may need to negotiate with the company at some point in time. But, whatever you settle on, ensure that the job is done flawlessly. You shouldn’t regret in availing the services when you have to accomplish many business goals.

If the company has been in the business for a long time, then the overall cost of the application might be on the higher side. But, if you are impressed with the portfolio of a startup, then you can think about getting the project done at the best and the right price.

Project Management

Finally, you should always check out the approach when you are transpiring your requirements. Once you connect with the professional, you can check out how well he has understood everything. Once the information is sought, he should be happy to offer a plethora of tools that may reduce the cost. Be sure about how he could enhance the features of the app within the price you can actually afford.

If your team hardly has the time to design an app, contact Queppelin, the leading Android application development company in India. Feel free to contact the support team or send across the requirements through an email.

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