Here, we discuss all possible forms of virtual try-on emerging with the evolution of AR technology, along with the various unprecedented benefits it offers to the customer and the brand alike.

What is a Virtual Try-On?

In simple words, virtual try-on, also known as “virtual fitting” or “digital try-on,” is a technology that lets users explore or “try on” products digitally, like a pair of pants or test the way a certain shade of lipstick looks, using a computer or mobile device.

With try-on, users can examine the product, check out its dimensions and size, understand its operations and functions, and much more. The technology uses Augmented Reality which layers digital objects over the real world using the device’s camera.

Interestingly, AR-driven virtual try-on experiences are not just limited to wearables but also product categories such as home decor, home appliances, furniture, and many others. In fact, many big brands, such as IKEA, are already using the technology to provide product visualization and demonstration at any place of the users’ choice.

Customers get a much better understanding of the product than just scrolling through 2D images on the product page of their online store. The immersive experience so provided is comparable to examining a real-life product, which helps make faster and more informed decisions. This helps brands boost sales while reducing returns, resulting in expanded profit margins while building a strong brand image and a loyal audience base.

You can have your virtual try-on built by specialists at Queppelin

How does Virtual Try-on work?

There are three ways to access virtual try-on as of now, and these are:

The first and most widely adopted way is that users can use the camera on their smart devices, like mobile phones, tablets, laptops, etc., to access try-on functionality. 

In this, the inherent AR technology combines the device’s motion tracking, camera scene capture, advanced scene processing, and display conveniences to superimpose 3D models on the user’s body.

Such models are very responsive to users’ body movements and behave just like their real-world counterparts. This method is used by online stores to provide users with a virtual try-on experience in their homes or anywhere they want.

Another way of experiencing virtual try-on is through AR mirrors in physical stores. These smart mirrors capture customers’ appearance and overlay it with digital wearable products like clothing, make-up, pieces of jewelry, home decor, home appliances, furniture, etc. 

Given the possibility of installing better hardware and having more computational power, in-store try-on experiences can function better than digital try-ons.

The third way is by creating 3D digital avatars through body scanning technology. One popular example is Apple’s iPhone. The iPhone series 12 and above have inbuilt LiDAR functionality that measures the dimensions of real-life objects. Users can use it to create accurate 3D avatars and try on products. The end result gives the exact look of the product as that of the user wearing it in the real world. 

These were the three ways of executing a virtual try-on experience that we know of, at least for now. You can take any of these routes. However, now the question arises: what types of products can you try digitally? This takes us to our next segment, where we have divided the types of virtual try-ons on the basis of the underlying products. So, let’s take it up one by one.

7 Types of Virtual Try-Ons

Creating a virtual try-on involves is a complex process and involves multiple steps such as programming for relevant body part tracking, 3D modeling and 3D animation of the required 3D elements involved in the experience, interactivity integration, cross-platform optimization, etc. 

Plus, each of these processes may involve a different way of execution. For example, body part tracking can be done through AI-driven image-based tracking, code-based manual tracking, or tracking with the help of 3D mesh layering.

Anyway, this is a discussion for some other day. Right now, for an easy understanding of the topic at hand, we can segregate virtual try-on into seven types and comprehend their wide-ranging potential. These are

• Glass Try-on,
• Jewelry Try-on,
• Accessories Try-on,
• Clothing Try-on,
• Furniture Try-on,
• Make-up Try-on,
• Home Decor Try-on, etc.

So, let’s start with the Glasses Tryon experience.

Glasses Try-On

This is arguably the most popular type of virtual try-on out there. It overlays eyewear products like glasses and sunglasses on users’ faces. 

This technology requires head and face tracking and acquiring data like the distance between the eyes, the position of the ears, the height of the forehead, the width of the face, etc. to place digital 3D models of the eyewear accordingly on the users’ faces. 

Using this type of try-on, users can see how a particular frame would look on them, the color of the glass, and much more.

This gives them a much better idea of the product while shopping online compared to just looking at a model wearing the glasses in a static, non-interactive image.

Jewelry Try-On

This type of try-on helps customers try jewelry digitally and check how the design, shape, and size look on the user. This try-on is suitable for all kinds of jewelry including nose rings, earrings, jewelry headpieces, bracelets, rings, etc.

To enable this Jewelry try-on, incorporate different approaches depending upon the type of jewelry. For example, try-ons of headpieces, a nose ring, and earrings require face and head tracking, while the ring and bracelet try-ons require hand tracking.

Further, there is an additional benefit to this try-on. Jewelry brands can offer AR-enabled product visualization on their online stores so customers can try their jewelry digitally. Thus enabling the store to keep low inventory, reducing the threat of loss and damage to valuable products.

Clothing Try-On

Clothing try-on is a method of trying out 3D digital apparel. The technique involves scanning the body, whether upper, lower, or both, and conjuring up real-time interactive 3D models of clothing.

Such types of try-ons are a little difficult to execute given the differences in individual bodies. However, the technology is rapidly evolving, and gradually more realistic and accurate clothing try-ons are hitting the market. For this, they utilize AI and ML for a realistic overlay of the digital clothing product with accurate responses to customers’ movements.

Watch Try-On

Watch Tryon is yet another intriguing try-on category. Users can wear 3D models of watches that clearly show the shape and face of the dial, get an idea of the texture and material of the band, explore functionalities, etc.

These insightful experiences help users make faster and better decisions. They can see how the actual watch will look on them, and if it goes along with their style, they can just purchase the actual watch then and there.

Shoe Try On

Shoe try-on scans the users’ feet and superimposes virtual shoes on the same. These experiences help users understand the look and feel of the product better. The experiences clearly showcase the multiple colors, designs and patterns, sole thickness, and much more through a stable and smooth AR footwear experience.

Make-up Try On

Makeup Try-on experiences are as popular as Glasses Try-on experiences. They help customers choose the right product based on their skin tone and facial features. Not only can they decide the color, but even the shade of the product and whether to go for a glossy finish or a matte finish. These experiences can include lipstick tryon, eye shadow tryon, eye lenses tryon, eyeliner tryon, or the tryon for hair color, hair extensions, etc.

Many companies operating in the space have also incorporated AR-based tutorials to help their customers use the product in the correct manner. This improves brand engagement and builds a strong connection with the customer while expanding the audience base.

Furniture & Home Decor Try On

Furniture try-on offers product visualization capabilities for furniture and home decoration. Users can check the dimensions, construction, color, design, and patterns of the furniture. They can use AR to digitally place the object in their living room and see if it goes with the interior and whether they have enough space to place it there.

Similarly, users can place home accessories products such as window dressings, plants, or artworks at the place of their choice and check how they will look once placed in reality.

These try-ons bring immense benefits to users and brands alike. On one hand, they help customers make faster and better purchase decisions by bringing realistic product visualization into their homes.

On the other hand, brands can achieve recognition for their value-added efforts to the user’s experience and gain a competitive advantage.

In the next segment, we will discuss the advantages of Virtual Try-on in detail.

Why does your business need Virtual Try Ons?

Virtual try-on is an excellent technology for improving the interaction between buyers and businesses. Notably, all these benefits are interconnected with each other and contribute to the overall digital ecosystem. Here, we discuss the advantages of virtual try-on for customers and businesses separately.

Benefits of Virtual Try-On for customers

Virtual Try-ons enable Ease, Interaction to the Shopping Experience

Shopping with virtual try-ons adds a significant degree of convenience to the online shopping experience for users. Web 2.0 was predominantly dominated by a two-dimensional (2D) shopping experience, which lacked interaction.

However, Web 3.0 employs state-of-the-art technologies to provide customers with an immersive experience where they can try or interact with the product while shopping in a store.

The most important part is that they do not need to leave the comfort of their home or fight through the traffic to reach a physical store only to find that the product they are looking for is out of stock or that their size is unavailable.

Virtual Try-ons help you make Confident & Transparent Shopping Decisions

I ordered something online after viewing the 2D product images, but the actual product that arrived was completely different. Haven’t we all faced this situation while shopping online?
360-degree 3D product visualization coupled with AR-enabled try-ons can help solve this problem. Users can interact with the product as if they were interacting with a real product making confident purchase decisions.

Virtual Try-ons offer a transparent idea of the product, its dimensions, and its features, helping users make an informed purchase. This also reduces the chances of returning the product, as they get what they wanted.

Try-ons add a personalized approach

AI (real-time image processing, computer vision, deep learning, and other AI technologies) enables Try-ons to provide immersive experiences, immersion adds value to customers’ shopping experience and this end-to-end experience creates a personalized experience for the customer. 

Personalization is no longer a nice-to-have, it’s a must. The modern consumer doesn’t like being treated as a number. They want to feel as though their purchase is special and important to the business.

Try-on experiences add convenience and deepen users’ brand interaction to develop a deeper connection with the business. Customers gradually begin to share their brand experiences in their social circles. 

After all, customer experience is a deciding factor for 73% of consumers when making a purchase, and 61% of them will pay at least 5% more if they are convinced of a good customer experience.

Benefits of Virtual Try-On for Businesses

Reduces the number of products that are returned back

As per the National Retail Federation, the world’s largest retail trade association, US consumers have returned an estimated $816 Billion worth of merchandise to retailers in 2022. This is approximately 16.5 percent of the total $4.95 Trillion U.S. retail sales in the same year.

Out of this, online sales totaled around $1.29 Trillion with returns worth $212 Billion, or around 16.5 percent. 

As per the statistics, about 80% of these returns weren’t due to defective products.

This is where try-ons can show their true potential. Brands can employ virtual try-ons for both online and offline shopping to allow users to interact with the product as they would with the real one.

Through personalized digital trials, virtual try-ons render a realistic idea of the product to the customer and help them find precisely what they are looking for. They can understand its dimensions and functions, decide whether they want it or not, and make a confident purchase that does not lead to a return.

As noteworthy as it is, it also saves the product from physical damage or theft, especially the products like jewelry that come at a premium price.

Gain a Competitive Edge

From $3.5 billion in 2017, the AR industry will reach $198 billion by 2025. This shows the wide deployment of the technology in the coming times, making it omnipresent.

However, in 2023, we are at a time when AR technology has started to expand its horizons. So, the brands that make the first move with AR will get a better return than those who lose time while contemplating.

Early adopters of AR will establish themselves as market leaders, driving more audience engagement through added popularity and curiosity around the brand than ever before.

They will gain considerable competition by gaining customer loyalty on account of their innovative engagement with customers who advocate on their behalf.

Boost Sales

Virtual Try-ons have a direct impact on sales and profitability by increasing customer conversion rates and spending.

First, the innovative experience helps brands create a positive and trustworthy image in customers’ minds. They develop an appreciation for the brand for providing a unique experience and going the distance to help them in decision-making.

Second, customers are interested in customized items and are willing to pay a premium, thereby enhancing the brand’s profitability.

On top of it, with the increase in AR accessibility through mobile phones, more and more users are experiencing this new form of engagement and witnessing instant, realistic, and personalized product representation. Thus, more and more people are entering the brand’s sales funnels, leading to more sales.

Conclusion

Virtual Try-on brings benefits to both users and businesses. It offers convenience to buyers in terms of saving time and money and offering transparency while making an online purchase. At the same time, it reduces the number of products returned due to numerous reasons, saving businesses a lot of money. It also helps businesses develop a deeper and long-term relationship with their customers that ensures success and profitability.

Thus, virtual try-on is no longer a new option but a must-have asset for businesses.

However, a word of caution: a poorly developed try-on experience could even discourage a consumer and stop them from making the purchase. Thus, an expert in developing virtual try-ons like Queppelin can help you navigate this territory successfully and with ease.

The post Virtual Try-On: What is it? Types & Benefit it holds for Businesses appeared first on Queppelin.

These were some well-deserved achievements. After all, the franchise has offered some unforgettable moments that swept the audience off their feet and made them crave more.

The 3D technology captured the imagination of viewers and teleported them to the planet Pandora for a highly immersive and lifelike experience. They felt as if they were there on the planet with Jake Sully, the protagonist.

This is the impact of 3D technology. In fact, with all due credit to the makers, the 3D technology is what contributed a great deal to the Avatar franchise and made it what it is today.

The franchise has made it big right from the early days of 3D movies, and since then it has thrived on its unique proposition of offering an immersive and realistic movie-watching experience smartly embedded in a gripping storyline.

And why not, this is how it should be.  After all, it all boils down to offering the best user experience, and what else can be the best choice other than applying the latest technology and delivering something no one has seen before?

This goes for all other three-dimensional viewing experiences, including 3D Advertisements. 3D advertisements are making a lot of buzz in the market lately for all the right reasons. They offer the best captivating customer experience that engages them on a deeper level, expanding the sales funnel, enhancing conversion rates, and improving business income with the best ROI in the market possible.

This blog comprehensively covers 3D advertising, starting with the basics of 3D technology and going all the way to discussing its benefits for businesses and different platforms, along with some examples at the end. Sounds great? Read on.

What are 3D advertisements?

To understand what a 3D advertisement is, it will be convenient to break it down into 3D and advertisement.

We will not deep dive into the hardcore technical definitions; otherwise, the blog will grow unbearable. We can simply understand the term “3D” or “three dimensions” in this context represents the added layer of depth in the visual experience. So, while watching 3D content, the user not only perceives the two dimensions of length and breadth but also the depth of a scene.

For clarity, contrast it with 2D content like YouTube videos that run in 2D. The user cannot perceive the distance between an object near them and one far away. It does not appear to be coming out of the screen towards you or sinking into it away from you. 

However, if you have watched the movie Avatar in 3D, you can feel that the large whale-like creature is just about to emerge from the screen and hit you. This is what the 3D experience is all about.

Next up is the term “advertisement,” which in simple words means an announcement on a public medium to promote a product, service, event, or anything else. 

Combining the two terms, we get the term “3D advertisement,” which implies a way to raise awareness through three-dimensional visuals offering depth perception to the viewers. The users get a better visual experience with a better understanding and affinity for the product than their traditional 2D counterparts.

More so, the features do not end there. 3D advertisements offer a unique appeal to the customer through real-time interactivity and manipulation. This results in enhanced user engagement with the product, which improves sales conversion through better experience and understanding of the product and the brand.

This added component of 3D advertisements facilitates 360° product visualization, 3D configuration, customization, zoom-in/zoom-out, and much more. 

3D revolution with Augmented Reality

Interestingly, 3D advertisements have found an additional force in the form of Augmented Reality(AR). Brands are collaborating with tech experts like Queppelin to creatively combine both technologies and give a deeply immersive and highly interactive experience to viewers.

With this combo, users can place the product in their own real-world space and interact with it in the real world.

So, while earlier 3D technology allowed users to explore the products through the screen, AR allows them to do all these actions in their living room, in the real world itself. Here, they can even walk around the product to understand it better. It is more like interacting with the real physical product, just virtually.

Additionally, brands get a bag full of tricks with 3D advertisements. They decide the type of experience for their users and include the functionality accordingly. For example, apart from the aforementioned interactive options, brands can even gamify 3D advertisements and cater to the gaming community. It totally boils down to the brands and how they want to engage with their target audience. See the use cases here.

3D advertisements help brands capture and hold the attention of their valuable audiences and create a special place in the mind and the market. We will see the benefits of 3D advertising in the section below, read ahead.

Types of 3D Advertisements Platforms – Web-based 3D Ads & 3D Billboards Ads

There are two major platforms for 3D advertisements: Web-based interactive 3D advertisements and 3D billboard advertising.

Web-based 3D advertising

These advertisements are visible to the audience while they are browsing the web or scrolling through social media. In the first instance, they might look like any other PPC ad; however, the difference lies in the interactivity factor that these ads offer over and above the benefits of existing online advertisements.

They have all the functionality that we discussed above, like 360-degree product visualization, customization, configuration, modification, and any other function the brand offers through these advertisements.

Enabling Augmented Reality (AR) Ads using Vossle

Queppelin has gone one step ahead in this direction. It utilized Vossle’s platform for its one-of-a-kind Inline-AR feature to come up with Augmented Reality advertisements for its clients. These ads are a unique combination of both 3D advertisements and AR technology, making them an incomparable marketing tool in this space.

The ads are embedded within the web page just like any other online ad, and it automatically becomes interactive as soon as the user scrolls through the web page. The only condition is that the user should give the camera permission to run the ad at the time they land on the page.

The ad runs a quick scan of the user’s environment and enables different AR features like Try-on or Markerless AR in the user’s environment itself.

Users can interact with the digital elements, explore, and even try on the products. This engages the users on a much deeper level than any other advertisement format. You can check out the feature here.

3D Billboard

3D Billboards are a type of digital out-of-home advertising that display attention-grabbing, ultrarealistic 3D visuals. With a unique combination of creative content and 3D technology, these billboards captivate viewers through larger-than-life visual treats.

Such an experience not only engages the customer for longer sessions but also gets etched in their memory for a very long time.

There is a long list of big brands that have explored 3D billboards and created a huge impact in the market. This includes Balenciaga, Amazon, and Netflix among others. Our blog here covers the concept of 3D billboards in detail, click here to read.

7 Benefits of 3D Advertising for Businesses

Before diving deep into the benefits, consider these startling facts:

• An average user is exposed to a whopping number of ads per day, somewhere between 4,000 to 10,000. (Source: Forbes ; Red Crow cited by Forbes)
• On top of it,  42.7% of web users employ adblocker. 80% of these use at least one ad-blocking method, 50% use two, and 10% use four.

On the contrary, consider these facts for 3D advertisement

• 3D advertisement results in 6-8 times higher brand engagement than other advertising campaigns.
• 3D ads increase cart additions by 44% and the final sale by 27%.

Going by the statistics, it’s no wonder consumers become averse, or, say, “adlergic” to advertisements over time. They either skip the ad or, if they can’t, they drift off to some other work.

Also, the advertising space is flooded with competition, making capturing consumers’ attention not only difficult but also costly. In 2021, the cost of Facebook ads increased by 47%. Here, we are not even counting the lack of audience trust that develops over time due to over-exertion by the brands.

The only savior in such scenarios is innovation like 3D advertising that helps beat competition, capture audience attention, and, more importantly, win over their trust. Let’s see the benefits in detail.

Brand Differentiation

In today’s highly online world, consumers rely heavily on online searches and reviews to make a purchasing decision. This makes it critical to maintain a unique and distinguishable online presence. 3D advertisements break the monotony of huge ad influx with eye-catching visuals.

They help brands outsmart their competitors, who are utilizing traditional advertisement methods with 2D images and videos.

Consumers resonate with the product on a deeper cognitive level with 3D advertisements and actively participate in your marketing campaign. This lays the foundation for long-term brand engagement and loyalty.

High Brand Engagement

Consumers find 3D ads way more interesting than their non-interactive counterparts. The simple reason for this is that the interactivity quotient beautifully draws active participation from the viewer. It gamifies the experience for the consumers and they stay on the ad unit interacting with the product for longer durations.

Builds Trust through 3D authenticity

Marketing professors Charles Dennis and Raed Algharabat coined the term “3D authenticity.” It refers to a psychological state in which the viewer perceives the 3D virtual object as the actual object. Users consider it a product they will buy and can rely on the brand to provide realistic previews.

High ROAS

ROAS stands for Return On Ad Spend. It is a Key Performance Indicator (KPI) in online and mobile marketing that evaluates the revenue earned against every dollar spent on an ad campaign. Higher ROAS indicates revenue through an increase in sales.  

As 3D ads attract more customer attention, businesses need fewer ad campaigns to fill their sales funnel. This reduces the amount spent on PPC ads and other social media ad campaigns and improves ROAS.

Increases Purchase Intent & Conversion Rate

Purchase intent is the degree of willingness of a customer to buy from a business within a specified period of time. Research shows that the longer the shopper interacts with a product, the more they’ll trust the vendor. In effect, watching a product in 3D increases the chances of a sale by 11 times.

This is due to the fact that 3D advertisements make users appreciate the brand as a value addition. This improves the brand’s image and relationship with the customer. Thus, it encourages more people to buy from the brand in the coming time.

Furthermore, 3D advertisements increase conversion rates, as we saw in the above statistics. Not only do 3D ads increase cart additions by 44% but also the final sale by 27%. Viewing these in the light of high ROAS, we can deduce that brands gain more than they spend on traditional advertising.

Expand Audience base & Website Traffic

While interacting with the product in a 3D advertisement, consumers actively read the advertisement message and curiously click through to the business site. The 3D advertisement ignites curiosity in the viewer, who wants to know more about the product and the brand.

This reflects in improved performance metrics of 3D ads and that of the website such as CTR, engagement, conversions, session duration, website traffic, Search engine ranking, etc.

Reduces Returns

Realistic visualizations of 3D ads help customers make a more informed purchasing decision, which reduces the likelihood of product returns. 

Users can check the functionality of the product through a 3D product demo provided in the advertisement. They get a better idea of the physical dimensions and whether the product fits into their parameters. This increases conversion rates and decreases returns.

Examples of 3D Advertisement

To improve your understanding of 3D advertisements, here are some examples.

3D Foldable Mobile Advertisement

We created an introductory 3D advertisement for a mobile manufacturing company to grab eyeballs for their upcoming product launch. It was a smartphone with a foldable form factor.

The ad starts by showing the fast charging capability with an animation of a cable plugging into a blue-colored mobile and charging it fully at a rapid pace. Then the background changes and the mobile phone simultaneously maneuver to show an ultra-HD display with butterflies coming out of it.

The ad is a smartly planned creative that immersively unveils prominent features of the mobile device, including fast charging, the display, a powerful gaming process, a high-quality camera,  as well as its color variants. Through all this, it creates a deep impact on the ad viewer.

3D Automobile Advertisement

Queppelin created a 3D advertisement for an automobile company. The ad showcases one hero object, i.e., a sports car, going through various adventures. We used Blender to develop a realistic visual with a Ballistic Suspension Rig to replicate the lifelike movements of the car. Then we used render farming services to ensure high-quality rendering.

The content offers astonishing 3D visuals by creating the illusion of a car bursting out of the screen onto the viewer. Experiences like this make the advertisement linger in their minds for longer periods of time.

3D Footwear Advertisement

Queppelin created a footwear advertisement for our client in Singapore using Blender (Cycles) and utilized Render Farm for hyperrealistic CGI. The ad took a straightforward product showcase approach for the animation of one hero object in 3D.

Conclusion – The Future is 3D Content

The rapid development in the field of immersive technologies has opened new avenues for businesses, and 3D advertisements are one of the coolest ones. It engages the users on a deeper level, develops an emotional connection with the audience, and builds trust in the brand. All this is achieved at a much-reduced cost with high ROAS than other traditional advertising methods.

As a result, the businesses reach out to a larger audience in an impactful way, resulting in the expansion and augmentation of the sales funnel. The result is high revenue with much less investment.

Queppelin is one of the leading companies in the field of immersive technology. We have a large team of 3D designers and developers that have worked on top-class projects for the world’s top companies, including those in the Fortune 500. Contact us today to discuss your 3D project and how you can make the most of it.

The post What are 3D Ads? Types, Benefits & Examples of 3D Ads appeared first on Queppelin.

3D Billboards or 3D Anamorphic Billboards are a type of Digital-Out-Of-Home or DOOH Advertising i.e. outdoor and offline advertising channels that employ digital technology. There are many types of DOOH like Digital Billboards, Digital Screens, Mobile Screens, etc. However, 3D Billboards outshine not only DOOH but all other forms of advertising channels.

This is because 3D billboards offer three-dimensional visuals with ultrarealistic content. Such an experience instantly hooks passersby leading to higher engagement.

They offer a perfect blend of entertainment, technology, and marketing catching the imaginations of consumers and businesses alike. Hence, they can easily be considered the most impactful outdoor advertising channel in the current times.

As we saw above, 3D Billboard advertising is a subset of DOOH advertising, which, in turn, is a subset of Out-of-Home or OOH advertising. Therefore, to understand and appreciate the full capabilities of 3D Billboards we first need to understand what are DOOH and OOH. 

Digital-Out-Of-Home Advertising

DOOH is a form of outdoor advertising that conveys promotional messages to customers in digital format. These digital billboards run multimedia ads and are strategically positioned to attract a wide audience.

DOOH advertisements have evolved over the years to become programmatic i.e. the use of automated technology for buying advertising space, as opposed to traditional (often manual) advertising methods.

Combining this with technologies such as geofencing and beacons, vendors have made it possible to track, target, retarget, personalize, attribute and measure ad campaign performance. This makes them an impactful and profitable marketing strategy.

3D Anamorphic Billboards takes advantage of DOOH even further as we will see in the next section. DOOH comes under the larger umbrella of OOH advertising.

Out-of-Home or OOH Advertising

Out-of-home (OOH) is one of the oldest forms of advertising, also known as out-of-home media or outdoor media. Basically, any advertisement done in an outdoor public setting comes under OOH.

Its origin goes back to the late 18th century with the invention of the Lithograph, the duplicator machine to replicate thousands of copies of the same prints. Since then, the OOH formats have expanded from small posters to big 24-sheet billboards. At the same time, the placement evolved from freely available city walls to leased-out public spaces.

Some of its typical examples include traditional non-digital billboards, on-car ads, bus-stop shelters advertising, airport advertisements, shopping center displays, cinemas, and digital place-based screens.

How do 3D Digital Billboards work?

The fact that 3D billboards have been so successful is that users can see the 3D visual content through their bare eyes, no need for 3D glasses or any special device, just pure, natural immersion into a new experience.

To do the trick, 3D billboards lean on our brain’s way of processing visual stimulation, especially depth perception. This helps 3D billboards project 3D visuals directly into the brains of viewers without the intermediation of 3D glasses. So, how does our brain process visuals, and how do 3D Billboards capitalize on them?

Read on.

First, how do humans see 3D World? 

The human brain is the greatest visual processing machine. It receives information on the outside from each eye, or say Binocular cues, and processes them to construct our three-dimensional interpretation of the world. An interesting fact, visual information comprises only 20% of the binocular cues, the rest is composed of other information sources like eye convergence, disparity, etc.

Technically, there are three binocular cues i.e. Stereopsis, Convergence, and Shadow stereopsis. Stereopsis is the major component of our depth perception and 3D billboards make the most out of it. What is Stereopsis?

Stereopsis is the perception of depth developed by our brain using the two different images captured from each of our eyes. This is because our eyes are 6.3 cm apart on average and each of them receives visuals from a different angle. This difference in the two images is called Binocular disparity or Horizontal disparity.  

The visual cortex is the area of the brain that seamlessly fuses these two different images into a single one. This helps us perceive the depth, width, length, and distance between objects. Now let’s see how 3D anamorphic billboards use these phenomena to project 3D visuals that are visible naturally to the onlooker.

How do 3D billboards offer natural 3D views?

3D Anamorphic Billboards use stereopsis to create a perception of depth in the viewer’s mind resulting in 3D visuals. They project two images of the same object taken from two different angles corresponding to the distance between the spectator’s eyes. These images are displayed on specially curved screens for each eye to get a different image as you can see in the image.

However, the work doesn’t end there. In fact, the most important component of the three-dimensional experience is the content. It works in two layers. First, the hyper-realistic larger-than-life visual content just mesmerizes the viewer. Second, and more importantly, it reinforces the 3D immersive experience through the technique of ‘Forced perspective’.

Forced Perspective 

Forced Perspective is a technique to influence human visual perception by creating an optical illusion. In this, the size of the objects in the visuals is manipulated corresponding to the viewpoint of the passersby. This way the creator can force our brain to perceive the depth and distance of an object. 

One popular example of the forced perspective technique is the old movie scenes where creators put a toy dinosaur closer to the camera and actors stand a distance. With the proper use of camera angles and lighting, this setup makes the toy dinosaur appear much larger than the actors. 3D billboards use this technique along with the curved screen to add the third dimension of depth to the visuals. 

This results in captivating visual content that passersby would stop to watch, make a video to share on social media, and remember for a long time. That is why 3D billboards are one of the best ways to promote your business. The next section discusses the advantages the 3D billboard advertising to businesses.

Advantages: What makes 3D Billboards great for Advertising?

3D billboards deliver unparalleled advertising opportunities for businesses. Not only do they help in reaching a valuable audience in mass but do it authoritatively. Businesses showcasing themselves through 3D billboards are considered prestigious by the consumer which greatly contributes to their brand perception leading to higher sales. Let’s see the advantages one by one.

Add a ‘WOW’ factor for campaign virality

As per a study by Nielsen, Out-Of-Home which includes DOOH 3D Billboards is the most effective offline medium when it comes to driving online activity with more than four times per ad dollar spent compared to Television, Radio, and Print.

Also, almost half of adults used the internet to know about the brand after seeing the out-of-home advertisement. Plus, around 4 in 10 either visited the Facebook profile of the business or posted the experience on Facebook. Likewise, 1 in 4 used Instagram and Twitter.

These facts were evident when multiple videos capturing the 3D billboards’ experience broke into social media discourse and went viral overnight.

It thrives on the fact, that when people experience something great that excites them and fill them with admiration, they develop an urges to share it with others.

Through ultrarealistic visuals and well-thought-out content, these billboards add the WOW factor to the campaign and make it effective to an exponential extent.

Produces impact naturally to impress viewers

The content on the 3D billboards is planned by taking the physical environment around the billboards into consideration. The creates keep the lighting, weather, and other environmental actors in mind along with the vantage point of the viewers. This brings the content closer to reality.

Moreover, users see the 3D content on the billboard without needing any special devices or even 3D glasses, this results in a highly convincing and emotionally evoking experience that instantly makes a connection between businesses and consumers.

Build Emotional Connection with audiences

Another major advantage of 3D billboards is the emotional connection. This is because 3D billboards allow businesses to place their brands in the same physical environment in which the consumer is.

The elements in the 3D visuals seem to be interacting with the same environment wherein the passerby is. For example, in one of the 3D billboards, a dreadful creature from the 3D video appeared to break out of the screen and gets lost in the world.

Through such innovative storytelling that merges the 3D content with the surrounding, businesses resonate in consumers’ minds and build a deeper emotional connection with them.

Distraction-free transmission of promotional messages

3D Billboards catch the attention of passersby at a time when they are not distracted by any other media. They are more attentive to visual stimulation and, thus, more receptive to the promotional message.

With smart and creative content planning, 3D billboards flawlessly blend entertainment with promotion. As a result, the onlookers get the best of both worlds and receive the inherent promotional message loud and clear.

Top 5 Examples of 3D Billboard Advertising

Sports Car Advertisement

Queppelin created a 3D advertisement of a sportscar using Blender (Cycles) and Render Farm. As needed, the advertisement was specially designed for a curved screen to create 3D visuals.

The animation was centered around one hero object and contained a complex product showcasing animations and simulations. Additionally, it involved a Realistic Suspension Rig for the car to replicate a life-like movement and simulations such as windshields, glasses, brakes, and light shafts.

The ad shows a sports car emerging from the flow with two robotic arms one on each side. One of the arms grabs a wheel and fixes it into its place. The car descends in a spiraling maneuver and accelerates forwards appearing to be coming out of the screen.

Then it recedes and takes a right turn to pass through an array of light arches that change its color to blue. Then, the car zoom in at full speed and reached its destination showroom. There, it joins other sports cars and takes its place.

The floor spins and the glass-made sliding gate starts closing. However, before the gate could close completely the car breaks through it shattering the glass particle to protrude from the screen.

This is a classic example of how content is the most important component when it comes to utilizing 3D billboards to their full potential.

The content not only offers 3D visuals but also shocks the viewer now and then by creating an illusion of a car bursting out of the screen onto the viewer.

People have never experienced anything like this and it makes the advertisement linger for longer periods in their minds.

Balenciaga & Fortnite

The Spanish luxury fashion house Balenciaga teamed up with Fortnite for a captivating 3D billboard ad campaign that ran across different countries.

The DOOH shows Fortnite’s favorite Doggo wearing fashion-wear from Balenciaga. The ad starts with Doggo reclining and looking at the people nearby. He, then, snaps his finger, and the name Balenciaga lights up on the ceiling. Then he stands up to reach the other side of the screen appearing to come out but suddenly he snaps the finger again and the ad ends with a black screen.

The ad campaigns were also developed on Unreal Engine and utilized the real-time ray tracing and lighting features that made Doggo appear as if he is truly in that location.

Shoe Advertisement on Billboard

One of the footwear advertisements created by Queppelin involved the 3D display of the shoe. The advertisement was developed on Blender (Cycles) and utilized Render Farm for CGI. It ran in Singapore and took a straightforward product showcase approach for its animation.

Centered around one hero object without involving complex characters or simulations, it showed an uncolored sneaker sliding across the display on a conveyer belt. Then, a robot hovers around the shoe projecting a special light beam that colors the shoe blue.

The robot leaves the scene and the shoe flies toward the viewers and rotates. Its color changes to red with colorful confetti bursting into the scene to end the video.

Amazon Prime

Amazon used 3D Billboard to promote Prime Video’s upcoming fantasy series – The Wheel of Time.

The advertisement shows Rosamund Pike, the lead actor, in a live-action 3D immersive visual. Where she appears and then disappears only for a hand to pass across the screen creating a wonderful 3D illusion.

After that, a ghost appears on the screen with a snake slithering from one side to the other side of the screen. The ad is to be displayed on New York Times Square and Cross Shinjuku Vision of Tokyo.

Sky Diver & Drone

Queppelin also created anamorphic 3D visuals for the 3D billboard on Blender(Cycles) and Render Farm. The content involved complex character animations with human rig and animation.

The visual shows a skydiver wearing futuristic gears emerging from a portal. It rolls in the air across the screen to reach the other end and hovers thereby opening its extremities just like a real skydiver does.

Then, we see several drones entering the scene with one of them flying toward the viewer for a wonderful 3D experience.

Get your Immersive 3D Ad Video now

Queppelin is one of the leading companies active in immersive technologies. With more than 12 years of experience in the field and a large team of experienced developers and designers, Queppelin is capable of creating highly impactful 3D advertising videos for your high-yielding campaigns.

The post 3D Billboard: What is it? Benefits & Usage of 3D Billboards appeared first on Queppelin.

The terms High poly modeling or Low poly modeling originated in the polygon modeling technique. Wherein, 2D polygons are joined together to build 3D models.

These polygons are small and closed geometric shapes having vertices and faces. For example, rectangles, pentagons, hexagons, etc. However, triangles are primarily used.

An average-sized 3D object can consist of thousands of polygons. The structure so created is called mesh. It acts as the surface of the 3D model.

High poly or low poly points to the polygon count of a 3D model. That means the number of polygons used to create a 3D shape. 

Interestingly, there is no strict line to differentiate a high poly count from a low poly count. The terms are relative and the mesh can be objectively defined as high or low.

Some artists suggest 1-10K polygons as the comprehensive range for low-poly models. However, there are various factors that should be considered. The major factors are as follows:

• Time: The time of designing the meshes holds relevance. A super high poly object 20 years before might be super low poly today.
• Hardware: Hardware is also a factor to consider. What high poly is for one might be low poly for the other. For example, high poly for mobiles might be low poly for gaming consoles.
• Object: Some objects like a box or crate might not need a high poly count for a detailed look. Hence, the detail required in the final mesh might be lower than other objects in the same environment.

Hence, it is better to consider these factors before defining the poly count of an object. You can see the mesh of these polygons in the wireframe model of the object.

The poly count determines four aspects of the 3D model:

• Smoothness 
• Accuracy 
• Rendering rate
• Loading time

The image shared below consists of 3D models of spheres. These spheres are arranged in increasing order of polygon counts. The upper-left image has the lowest poly count while the lower right has the highest poly.

High poly vs Low poly: What is the difference? Which one should I use?

Long story short, the higher the poly count the higher the smoothness and accuracy of the 3D model. On the contrary, low poly requires less computational power and renders faster.

Both High poly modeling and Low poly modeling have their own advantages and shortcomings. It totally depends upon your choice, goals, and available resources.

Let’s look at the pros and cons of these modeling styles individually. Then, we compare both to understand the difference.

Low Poly 3D Modeling: Pros & Cons

Advantages

Easy to work

Low poly 3d models are easy to load, view, and edit. Low polygon count means easy to load and view for lightweight size. Plus, they are easy to edit because of their less complicated mesh. 

Good for real-time engines

Low poly 3D models also do not require high computational power for rendering. Thus, they are perfect for on-the-fly rendering for gaming and animation. 

Perfect for Metaverse

Low poly models are amazing for AR and VR experiences. The computer can quickly calculate the manipulation of 3D models in a virtual environment. Hence, users can manipulate them in real-time with little to no lag.

Disadvantages

Less Impressive Visuals

In low poly, the geometrical shapes creating a 3D object are fewer. Hence, the modeling style lacks detailing. This results in less impressive visuals compared to high poly models. However, there are some techniques that can make these appear as a high poly model. We have shared these techniques below, jump to the section “Pro tip – How to make low poly look high poly?”.

Manual Addition of Effects

Since low poly modeling comprises lower resolution, one needs to manually add effects. This includes reflection, refractions, shadows, and other effects on the 3D model.

High Poly 3D modeling: Pros and Cons

Advantages

Realistic 3D Representations

High poly 3D modeling delivers very high-quality visuals. They result in detailed, accurate, and true-to-life 3D models. Even closely looking at the models does not distort the outcome. That is why they are good for rendering high-quality videos and images.

Creation of Cross-sections

High poly models are good for demonstrating cross-sections of an object. The object can be cut into and zoomed in for detailed observation.

Disadvantages

Time-consuming

The high poly models take a lot of time for rendering and calculation. The processor has to manipulate a lot of elements before producing the outcome.

Resources Intensive

High poly models are not easy to work upon. High-configuration devices are needed to view and edit these models. Creators and users both need the latest devices to access these 3d models.

Is High Poly better than Low Poly?

Complexity

High poly models are obviously more complex than low poly models due to the large number of polygons they use for modeling. Moreover, 3D modelers have to check it multiple times for gaps, visible seams, chipping, etc.

Low poly models on the other hand are comparatively simple. There are less number of polygons to manipulate. Artists use the technique of retopology to add details to such models.

Retopology is the resizing and rearranging of the polygons to optimize their count. This boosts rendering while preserving the visual details.

Detailing

High poly models are hyper-detailed. They can precisely show the intricate details such as ornaments, design elements, or other decors. That is why they are suitable for hyper-realistic and exquisite models. 

Low poly models are not that detailed. The surface is smoother with less texture compared to high-poly models, thus, less realistic.

Texture

It is quite difficult to add texture on High poly models. Various texture maps are used one over another for realistic results. This also makes the model heavy.

For Low poly, the textures are “baked” together to form an image. Baking is the process of saving information related to a 3D mesh in a texture file (bitmap). Baking minimizes the number of texture maps.

Rendering

While rendering a High poly model, the engine has to calculate the light refraction from all surfaces and edges of the object. This makes rendering a high-end and time taking process. Depending upon the model, the process may take days or even weeks. Firms get around this tedious process by setting up Render Farms.

A Render farm is a group of high-performing computers built to render computer-generated imagery (CGI). They generate highly photorealistic results.

On the other hand, low poly modeling can facilitate fast or even real-time rendering. The reason is the lightness of all their elements.

Usage

High-poly models are better for high-resolution static renders. They are great for showcasing scenes, silo renders, high-quality featured animation, etc. The CGI is of the highest quality having detailed models.

Low poly models are good for motion CG imagery such as interactive 360° views. They are great for 3D configurators where users interact with a virtual product in real-time. Then, there are games, augmented reality, and virtual reality. Low poly models help achieve the real-time rendering required in these areas.

We will discuss the usages in more detail in the section below (Industries more likely to use High Poly vs Low Poly 3D modeling).

Usage of High Poly vs Low Poly

Pro tip – How to make low poly look like high poly?

Here are some tips to add details to a 3D model without increasing the poly count. 

Tip 1

Use normal maps and height maps to affect how light behaves on the object in the render. This gives an illusion of details on the model. Further, you can also use diffuse maps to add color effects.

Tip 2

Do not use images above 4096×4096 or condense too many maps into a single texture sheet. This will defeat the purpose.

Tip 3

Model the low poly base mesh, clone it, and add high poly detail onto it. Then, use any software like Adobe’s Substance Painter to bake the high poly mesh detail. Then overlay this baked image on low poly mesh as a normal map.

Types of High-Poly Models You Can Create for Games

This heading can be a little off the road for some but not for gamers. Till now, we discussed that low-poly models are better for gaming due to their fast processing speed. However, there is a shift towards high-poly models.

The reason, GPUs are getting more powerful with every generation. They can calculate more vector points in less time. Thereby, they can render more frames per second compared to previous generation GPUs.

The evolution in GPU is making room for high poly models in the gaming industry. Apparently, games with breathtaking visuals are more preferred by gamers.

Thus, the game makers are using a combination of high poly and low poly models. Such games present an optimum performance – great visuals with fast processing. For this, game makers utilize high poly count for models at the forefront of the player’s attention. Here is the list of gaming models that you can create using a high poly count.

High-poly 3D Character model

Players spent a lot of time with the key game character. Giving the character maximum detail is a good and attractive point. The whole outward appearance of the character can be modeled to look realistic.

High-poly Structure 3D model

High poly models can also be used for structures integral to the gaming storyline. This adds features to the game making it immersive, unique, and realistic.

High-poly Vehicles

Gamers can also be attracted to high-definition vehicles used in the game. They can drive this vehicle and feel its power.

High-poly Weapons 

High-definition weapons can be a distinguishing feature of the game. This is something that players can flaunt in their games.

High-poly Props

Props with a high poly count create a good impression of the game maker. It generates confidence in the gamer, thereby, boosting sales.

Industry examples of High poly vs Low poly models

Industries that are more likely to use High-Poly Modeling

High Poly 3D models are useful when you need photorealistic representations. The user can take a closer look at the model with the ability to zoom in and out. This way, they get clarity on the product at hand.

However, keeping in mind that high poly models favor accuracy and visual richness over interactivity.

Marketing & Promotions

High poly models can be used for digitally showcasing products. These models turned into high-quality videos that can show the product in the best light. Similarly, 3D product photography can save a lot of time and cost compared to its real counterpart.

Product Designing & Prototyping

High poly models offer intricate designing of the product before commencing the manufacturing process. They can also help in creating detailed prototypes of the final product. This help in minimizing the manufacturing defect and hence saving a lot of time, cost, and other resources.

Real Estate

High poly 3D models are proving a great tool for the real estate industry. They can offer a detailed illustration of the properties including the expected interior. This help in better valuation than just showing empty rooms or just plots.

Art & Museums

Those in the exhibition industry are also making good use of High poly 3D models to showcase their collections. They can show detailed 3D models that exactly replicate the original. This has brought a lot of benefits such as

• Saving cost
• Reducing time
• Damage, theft, and loss protection
• Better preservation of antiquities

Training & Education

Detailed visualization of complex concepts can work miracles for learners. They can have a deep understanding of the topic and explore it from different angles.

Moreover, a detailed model of the assembly line and the machinery makes training more productive.

Industries that are more likely to use Low Poly Models

Contrary to high poly models, low poly models are useful for real-time interaction and operation of 3D objects. Here, the visual details take a back seat.

E-commerce

Various e-commerce businesses are using low poly models for users’ real-time interactive experience. Users can rotate and flip the product to have a 360-degree view and its components. They can better insight into its functioning and what they are going to get.

Gaming

Low polygon counts have always been favorites of the game makers. They have to strike a fine balance between polygon count and the game loading speed. Low poly makes room in their polygon budget. 

With advancement, programmers can create interactive gaming worlds that flow smoothly without glitches.  This brings a great gaming experience to the user and popularises the game.

Metaverse

Metaverse is making the most out of its living from low poly models. Whether it is an AR product demonstration or a virtual world where users can teleport, 3D modeling is based on low poly models. The reason is all the benefits that we discussed above like real-time rendering, easy manipulation, and operation.

Conclusion

Thanks to the advancements in technology, the poly counts are increasing, and the processing time is decreasing day by day. Hence, we are getting increasingly great visuals with all the functionality in less time.

However, the polygon count and the processing time dichotomy will now fade away so easily. With every advancement, there develops a room for a higher poly count. This inversely affects the processing speed. Thus, choosing High poly or low poly modeling really boils down to your goals. You have to balance both of these factors to get the best of both worlds.

As an expert in the field of 3D modeling, Queppelin can help you make better decisions. We help you offer the best visuals without spoiling users’ experience through prolonged processing.

The post High poly vs Low poly in 3D Modeling explained in simple terms appeared first on Queppelin.

This fantasy has been converted to reality, decades ago by researchers and engineers to give you a firsthand experience of the structure even before constructing it.

3D Modeling has emerged as a strong solution to the issue of lack of visibility in the field of Architecture. Earlier the Architect relied on their strong drawing techniques and 2D software to help the clients to understand their vision and provide inputs. However, with a new software offering, 3D Visualization, life has become easy for both the architects and the clients.

How is 3D Modeling used in Architecture?

Initially, it was believed 3D Visualization is a feature appealing to only the gaming and entertainment industry but as it garnered more and more audience, its utilities also got modified and brushed to meet the need of professionals like Architects. It led to a boom in 3D rendering services, thereby creating a multimillion market.

When we talk about Architects, we need to remember that realism in visualization is a key code in their profession, and with 3D Modeling, this is very easily achieved. Moreover, 3D visualizations provide ease of achieving accuracy and compliance with construction standards and the set goals. The architects find 3D rendering services simpler as it creates a working prototype for them on which they can have trial and error work. It is a timesaving way to study and analyze the building structure rather than first visualizing then making a 2D drawing on paper.

3D modelings are attracting interest in the market because they are providing accessibility to the entire interior of a building with the freedom to choose the décor and colors .while testing the convenience of the layout. This way it saves time and money both for the client and the Architect.

Types of 3D Modeling for Architect

3D rendering services are using various types of 3D Modeling to enhance the user interface and improve the usability of the software. Some of them are listed below.

Edge Modeling or Wireframe Modeling 

It generally refers to outlining or highlighting the outer boundaries of a 3D object. This provides scope for the modeler to fill up the spaces between the surfaces. It is a simple and time-saving modeling technique that makes 3D Visualization very effective and user-friendly.

This technique has its constraints for example it can be used only for buildings and homes. Even though complex models can be created on this technique, they are very time-consuming and tend to generate certain inaccuracies, which are difficult to catch for new users.

3D Computer-Aided Design Modeling 

This modeling uses a very complex algorithm to convert a 2D design to 3D. It is used mainly for skyscrapers and simple houses to create 3D blueprints. The accuracy of this modeling is commendable and quite competitive as compared to its contemporary. It provides the flexibility to the architect to experiment with the color palette and work on additional features, their placement, and feasibility during the project.

Building information model (BIM): It is one of the most intelligent 3D modeling and is very helpful for Architects, Construction professionals, and Engineers. In this modeling technique, the user can create a 3d model which shows not only the functional features of the building but also the physical features. It is multi-user modeling where each professional can see the upgraded model live, irrespective of who made the changes.

3D Interior Modeling

The unique selling point for any architectural design is its interior, 3D interior modeling helps the designers to provide a 3D Visualization to the client about the interiors and the decor of every nook and corner of the house. It provides an ease to the designer to make changes to the decorations, furniture pieces, colors, surface finishes, lighting, and much more.

Computer-generated Imagery (CGI) Visuals

Any Architect needs to provide an effective and accurate visualization of their design to the client hence comes the need for Computer Generated Images (CGI) which is becoming exponentially popular amongst designers. It is a 3D rendering that can create the highest quality 3D images of both interior and exterior of a building or a house by digitally processing the information.

Benefits of 3D modeling for architects & construction industry

The advantages of 3D modeling in the construction industry are manifold and hence they easily overcome the factors like cost. Here are listed some of the advantages of 3D Modeling.

1. Realistic representation of design

For a professional like an Architect or a designer, it is easy to visualize a design based on the experience they have but it is not the same with the client, they need something more realistic and closer to their sensory vision. A 3D model bridges this skill gap and enables both the client and the designer to understand each other’s vision.

It also equips the client with an effective way of monitoring their requirements or making amendments during the project. The design enables both the parties not only to inspect the exteriors but also the details and finish in the interior along with the colors, patterns, and designs allocated to various zones of the construction.

2. More Effective Project submission and Marketing

What more can add a zing to your design other than the 3D model, it gives a clear understanding of the designer’s idea to the client so that they can evaluate multiple designs at the same time in less time and a cost-efficient manner. The quality of designs generated through 3D Visualization is at par with the realistic model.

3. Identify Error

3D models make it very simple for designers to catch any error or risk associated with the design to mitigate the issue at the primary level. This helps in saving the money as more expenses may occur in correcting an error at later stages of the project.

4. Other Benefits

3D modeling offers integration of several designs into a single prototype resulting in the most cost-efficient and high-quality prototype.

Commonly Used Programs & Processes

A lot of software is available in the market to create 3D Models some of them are

1. ArchiCAD: 

Graphisoft developed this CAD software. It utilizes BIM 3D Modeling and is a very popular software amongst architects. It allows you to explore multiple functions like data visualization, building modeling, and 2D drafting. It offers photorealistic 3D rendering.

2. Revit: 

It is a software developed by Autodesk utilizing BIM 3D modeling. It offers a collaborative working style as all the designers can access the model at the same time and work on different parts thereby saving time and cost.

3. Cedreo: 

It is web-based 3D software that finds its application in designing houses and drawing floor plans.

4. AutoCAD Civil 3D: 

It is another software developed by Autodesk, it can be connected to Revit to rework and add finesse to the model.

5. Chief Architect: 

It is CAD software that is used by architects to achieve 2D and 3D rendering. It is very easy to use software that provides a good understanding of the basics of 3D modeling to the new designers

3D modeling came as a boon in disguise to the construction industry. This industry was never considered to be sophisticated enough to utilize any of the software for a very long time and was run mainly on the skills and expertise of people working on the construction site.

There are few things to keep in mind before starting to work with the 3D model

Know your software

For an architect, it is important to choose the correct software, which could meet all the design requirements and at the same time provide additional features to compensate for any of the futuristic needs.

Get Familiar

It is important to know your tool and get familiar with different commands and features. It allows one to use the software to its maximum potential.

Get hold of Tutorials

There are plenty of free tutorials available for free to get hands-on experience with this software.

Start from simple

It is always a good idea to start with a simple model to develop confidence and enhance familiarity with various software.

How to choose a 3D modeling service 

There are lots of firms in the market which offer 3D modeling services, but it is important to keep in mind certain essential requirements before choosing them

1. Company selection

It is very important to go through all the information available online before choosing a service. It is advisable to check the company’s portfolio and profile to have clarity on the kind of projects it had handled in the past.

2. Modeling tools used

It is good to have the knowledge of the latest software available in the market and the kind of software best suited for one’s project. It always helps to make an informed decision before assigning the project. A Good 3D modeling company will use the best and latest 3D modeling programs.

3. Experience of the company

It is essential to understand the expertise of the company before giving it work.

4. Give a Test Assignment

If you are willing to pay and take the risk then a test assignment is not a bad idea. It gives you a very detailed insight into the company’s profile.

Conclusion

3D modeling is the new reality of the construction industry and the way it has established itself amongst Architects and designers, it is only going to get revamped from time to time.

Queppelin essentially stands out as a pioneer in the field of 3D modeling. It is one such 3D rendering organization that integrates Augmented Reality (AR), Virtual Reality (VR) to create a realistic experience for its clients. It provides virtual reality-based training solutions to various manufacturing industries. It follows a consultative approach rather than a vendor approach, which is its unique selling point in the market.

The post Different 3D Modeling Techniques appeared first on Queppelin.

In layman’s terms, 3D modeling is the art of making a digital representation of any object in three dimensions through specialized software. The object is termed a 3D virtual model. A person who works with 3D digital models could be called a 3D sculptor or a 3D designer. 

One of the most popular areas of 3D design and graphics is the video game industry, especially in the video games business. The best examples of this can be found in the popular Mass Effect and Call of Duty games. 

Not all 3D computer graphics software is suited to video games, so it is important for people working in this area to have a certain level of experience in the design and implementation of video game models.

What are the Types of 3d Modeling?

In this blog, we will discuss 3 types of 3D Modeling 

Solid Modeling 

What is Solid Modeling in 3D?

Well, it is a type of modeling where a particular shape or form is being made by the use of CAD software. This technique can be used for almost any product design, whether it is a car or a house. The only thing is that it needs a sufficient amount of skill to do well at using it and a fair amount of time to complete the job.

The best thing about using CAD software to get the results that you want is that it gives you the freedom to experiment with all the aspects of the model and to play around with the way you wish to have everything done. You can change things, like the color of the walls, or even change the whole theme of the scene. You can also change the items that are inside the scene as well as the items that are outside of the scene, and you can experiment with all of this in real-time.

If you are someone who enjoys doing model railroading then solid modeling in 3D will give you the most fun. You are not restricted to what is on paper when you are modeling, because you can get as much fun from building something from your imagination as you could when you were making your model on paper. 

You can also get a lot more value out of the money that you are spending if you take your time to create a quality model because most of the time the more complex models are the ones that will sell best. Solid modeling in 3D will help you do that because you will soon see that there is plenty of detail involved in the creation of a good model and that can only mean that you are getting the most out of your money. It might also be something that you can pass on to your child when they are growing up because learning is always a good thing.

Advantages

• Easy to use tools
• Does not require too much training
• Mathematically correct final pieces

Disadvantages

• Cannot give high realism for organic shapes.

Wireframe Modeling

A wireframe model is an exact representation of a real-world, three-dimensional object used in 3D computer modeling. It can be a terrain model or anything else you might come up with. It is important to know that most wireframes come with a model viewer program that allows you to experiment with the model. 

These viewer programs are extremely useful as they allow you to see how your custom model will look when all the pieces have been fitted correctly, and they also allow you to make changes to the existing model to personalise it.

Some great examples of custom made wireframes are the ones you may use when designing logos for companies, advertising signs and public signage. You can use modeling to create these pieces because they already exist in some form, and if you can’t get your hands on a pre-made model then the next best thing to do is to design one from scratch. 

Wireframe modeling allows you to experiment with any shape, colour and style, and because it is so versatile you can build anything from aircraft carriers to ancient Egyptian pyramids.

To get the most out of your wireframe you need to know exactly what you want it to achieve and what limitations exist. Are you looking to create a very basic model or something more elaborate? Is the model going to be seen from different perspectives, both above and below? How big is the model? All these questions should be answered before you begin your experiment.

Advantages

• Possibility to work with complex shapes

Disadvantages 

• High computational need
• Extensive training is required 

Surface Modeling 

In the field of engineering and art, one of the most popular ways to design and create model structures is to use computer-aided surface modeling (CAM). This technology uses mathematical equations to design, texture, and also print physical models of complex shapes that include solid surfaces, deformable shapes, hollow ones, soft and plastic ones, opaque and semi-opaque ones, and even solids.

This technology can be used for any kind of structure which is three-dimensional. One can also make a 3D print of the structure to get a replica of the object. 

Freeform surface modeling is an application for engineering curved freeform surfaces with a CAM or CAD system. The term ‘freeform’ was first used in 1960 by William Taylor, who defined it as an ‘unfolding surface’. It can be thought of as a geometric shape that has no exact straight lines and is, therefore, more geometrically complex than conventional two-dimensional surfaces.

A variety of freeform modeling techniques are available including surface modeling and also rigid body modeling. Curved surfaces can be analyzed with the help of tessellation. Another CAM technique used is wavelet modeling where different wavelets of differing frequencies are used to change the visual appearance of a particular surface.

Computer-aided manufacturing is the modernization of traditional manufacturing methods, and computer-aided structures are one of the most important examples of this. They are generally made of metal, wood, or plastics, and the final products are usually made from durable materials that have been subjected to controlled conditions during manufacturing. 

CAM technology can be used to design strong structures which have the potential to resist extreme heat, corrosive, and solidification chemicals. They can also be used to manufacture nonferrous metals, plastics, composites, tiles, roofing shingles, banners, and signs. They can be used to manufacture various kinds of composite materials and even artificial rubbers, plastics, wood, and many other kinds of non-natural and non-metallic materials.

Advantages

• Can produce complex shapes
• Convenient for a fluid oriented industry like aircraft or thermodynamics

Disadvantages 

• Complicated technique
• Needs more advanced programs
• Requires extensive training

What is 3d Modeling used for?

This is the process of using computer-aided modeling to create a virtual reality or environment that is fully interactive. Think of virtual worlds such as the world that you play in your games or worlds that you can visit in other online applications. 

This can also be used for more traditional 3D modeling which involves rendering real objects from within the computer and then using some sort of digital paint. In both cases, you are creating a representation in your mind of the object but it is the actuality of how the computer can recreate this object in cyberspace that is the exciting part. 

This can also be applied to video games and movies, where you can virtually walk through worlds and complete tasks and puzzles that will appear to you as if you were part of the characters involved.

Think of this technology as the next evolution of the idea of clay modeling. It has been used in television and film production for years and is finally catching on in the world of visual arts. By using specialized computer software, the possibilities for what can be achieved become much greater. Think of the possibilities of being able to recreate entire cities within your computer, being able to create entire worlds from your imagination, and being able to design virtually anything that you can imagine.

So what is 3D modeling used for?

 It can be used to enhance any type of product or idea that you have. If you are designing a physical product such as cars or architecture, you are probably thinking along the lines of the car in virtual reality and this can be applied to the architecture as well.

Think about the new movie iRobot, in which the robots in the future will be walking the streets, just like we are. By using this type of computer-generated imagery, you can bring the real world to life in a completely new way. Think about the potential uses of this and what you can do with it today.

Techniques Used in 3D Modeling

• Digital Sculpting
• Boolean Modeling
• Laser Scanning
• Box Modeling
• SubD Modeling
• NURBS Modeling
• Architectural & product visualization

What does a 3D Designer do? 

A 3D designer is a person who, with the use of various software, designs and creates things that we see in virtual reality. In this virtual reality, these designers often have to work with some very specialized technology. 

When people work as designers on these types of projects, they are often asked to be involved in many different things. They will be required to make models from first sketches to 3D scans of a design, and finally to a final digital product that can be viewed on the internet.

A good designer will know how to manipulate a lot of different graphics programs to make sure that their designs are as close to the original as possible. People who are interested in becoming virtual designers can learn how to design websites and games at schools or colleges if they’re interested. These people can then use their skills to make a great deal of money.

Which Industries Use 3D Modeling

Augmented reality

With the introduction of Augmented reality technology, 3D modeling is about to get a big makeover. As the name suggests, Augmented reality pertains to the blending of virtual reality to give you an experience that is as if you were really in the scene. 

Virtual Reality

In this new era of interactive entertainment, virtual reality is fast becoming the next big thing and it’s going to be a major force in video games, amongst other things. Virtual modeling is going to get a boost with 3D modeling.

Interior Design

3D Modeling in interior designing has become the latest trend, which can be applied with ease and creativity in interior designing. This is a concept that makes use of the virtual world to create different patterns and scenes in order to provide a more exciting experience while interior designing. 3D Modeling in interior designing is a sort of a service that can be availed by hiring the services of experts from the field.

They will provide the concept of a digital world where they will enable creative minds to work at their best and come up with magnificent results. This concept is all about providing the best possible services through the internet, wherein everything is virtual and requires the least amount of investment.

Game Design and animation

3D Modeling is an incredibly rewarding activity, where a player can create any virtual object that they fancy by adding simple geometry and basic computer-aided design features. 

Architecture

The need for 3D modeling is growing at an alarming rate in Architectural rendering. There are a variety of tools available, which make the process of designing and rendering very easy. 

Software For 3d Design

For successful 3D design, it is necessary to select good software. Here is a list of the top three popular 3D design software

Blender

Blender is an open-source 3D creation suite that supports the 3D pipeline, modeling, rigging, animation, simulation, rendering, compositing, and motion tracking, video editing, and game creation.

Maya

Maya is an application used to generate 3D assets for use in film, television, game development, and architecture. The software was initially released for the Irix operating system. However, this support was discontinued in August 2006 after the release of version 6.5. Maya was available in both “Complete” and “Unlimited” editions until August 2008, when it was turned into a
single suite.

3ds Max

Autodesk 3ds Max, formerly 3D Studio and 3D Studio Max, is a professional 3D computer graphics program for making 3D animations, models, games, and images

Conclusion 

The best part of hiring 3D Modeling Services is that you get everything done without any hard work. However, not all companies can be trusted. You have to choose a 3D modeling company very wisely as your brand reputation depends on the quality.

Quepellin provides high-quality professional 3d modeling services at the best possible rates. Here, you can get the best services on Augmented Reality, Virtual Reality, Artificial Intelligence, Predictive Analysis, 3D Modeling, 3D Animation

The post Types of 3D Modeling: Pro’s & Con’s appeared first on Queppelin.

Buying Jewelry In-Store v/s Online

There are many factors that lead to this. To begin with, jewelry is more than a piece of luxury. It is usually bought to commemorate a special moment such as a birthday or anniversary. Because of the occasion’s significance, buyers spend much time making sure the product is correct, discussing it with the sales associate, and of course, looking for many options before making a final decision.

We prefer to analyze jewelry before buying it which is impossible to do during online shopping, making many people biased toward buying it in-store.

Clearly, it is the lack of immersive experience during online jewelry shopping that leads consumers to buy it in-store.

So you might wonder what Augmented Reality is

Augmented Reality (AR) overlays 2D or 3D elements onto the real world in real-time using a device’s camera in a way that makes those elements appear to inhibit the real world.

AR is all around us nowadays. Be it trying on virtual clothes on an eCommerce shopping site to playing games like Pokemon Go, we’ve all experienced AR in one way or another.

Elevating the Jewelry Shopping Experience with AR

Now that we know why consumers prefer buying jewelry in-store rather than online, let’s take a deeper look at how this issue can be mended.

One of the best tried and tested methods to increase and promote online jewelry shopping has been the inclusion of Augmented Reality during online shopping. AR technology has revolutionized online jewelry shopping. It has given customers the chance to completely immerse themselves in the jewelry-trying process just as if they were in a store.

Buying from the store leaves the buyers with a limited number of designs and options to choose from. In contrast, online jewelry shopping solves the problems of time constraints, logistics, and offers various choices to help to make an informed decision.

Jewelry Try-on

This concept is as simple as it sounds.

Just turn on the camera and click the “link” button on the product website. A 3D model of the item will be displayed on the device’s screen. Users can do a lot more with their virtual jewelry than just try it on visually. They can adjust, pinch to resize, drag, drop, etc

Try Jewelry Ar Experience now by clicking on the link below or just scan the QR code

AR Technology can scan and detect the hands, ears, neck, etc., where the virtual piece of Jewelry can be placed to see how it looks there.

Top AR Development Platforms to simplify AR Creation for your Business

With the gaining popularity of AR, more and more platforms are emerging every day to help businesses create AR Experiences in lesser time than ever before

• Vossle (no coding required)
• 8thWall (coding required)
• Banuba

are a few such examples. Let’s take a brief look at one of these platforms, Vossle, that we have used to deliver some recent AR Projects.

Vossle

Vossle is a no-code AR platform that helps businesses create interactive AR Experiences. One of Vossle’s most impressive features is the Virtual Tryon. Users can test out virtual items including jewelry, apparel, footwear, etc.

A URL or QR code can be used to access the AR filter. The camera will open up with the AR Tryon filter overlaid on it. Point the camera towards whoever wishes to try on the item before deciding to buy it (Try-before-you-buy).

Anyone can start for free and create an instant AR experience with Vossle. It does not require users to install any apps nor do they need to perform coding, hence making it a very user-friendly platform.

Use Case of Augmented Reality in the Jewelry Industry

Queppelin helped Titan’s Tanishq launch World’s First Jewelry Try-On in the Metaverse

Tanishq, the largest jewelry retailer in India, partnered with Queppelin to introduce its most recent jewelry collection through a metaverse conference.

The team accomplished the feat of developing the 3D Virtual Try-On for each piece of jewelry in the collection. Vossle’s Tryon feature allowed visitors to wear the virtual 3D replica of Tanishq’s new Polki Jewelry collection.

Vossle team accomplished the feat of developing the 3D Virtual Try-On for each piece of jewelry in the collection. This feature allowed visitors to wear the virtual 3D replica of Tanishq’s new Polki Jewelry collection.

It gave users a clear idea of how a particular piece of jewelry would look once worn in reality. They just had to scan the code next to the jewelry in the metaverse. The link will open to an AR filter for the front camera of their smartphone showing the virtual jewelry on the user’s reflection on the screen.

This virtual event was a resounding hit as it combined AR and Metaverse components to give its audience an amazing, immersive experience from the comfort of their homes.

Jewelry Companies can thrive with Augmented Reality

• Improves consumer interaction: Customers are more likely to buy a product if the app has AR features. 
  
  72% of people said they bought products they didn’t plan on due to the impact of AR. 
  

• Increases buyer confidence: AR helps customers make confident buying decisions, resulting in increased satisfaction and strong customer loyalty.
  
  71% of buyers say they would shop more often if they used AR.
  

• Higher conversion rates: With AR, people are better able to evaluate products and connect with brands which ultimately results in a purchase.
  
  94% of customers who interact with AR experiences purchase the product. 

• Buyers willing to pay more: Nearly three out of four consumers say they would view and pay more for a product they can explore with AR.
  
  40% of consumers are willing to spend more on products they can preview via AR.
  

• Fosters brand loyalty: AR helps companies build a strong brand and retain customers again.
  
  70% of customers are anticipated to be more loyal to brands that use AR in their shopping process.
  
  

Implementing Augmented Reality in Jewelry Industry is a win-win for all

Benefits of AR for Retailers

• Reduces the need for Jewelry stores to maintain large inventories as they can offer a wide selection of virtual jewelry and experiment with new designs without having to actually manufacture them beforehand.
• Hundreds of people can try the same product (or Jewelry) at the same time without having to wait for their turn, as one does in a store.
• Speeds up buying process than in-store since online checkout is a lot quicker and also preferred by most.
• Minimalizes the fear of theft of Jewelry from stores which is a huge problem for Jewelry stores.
• Easier to announce new Jewelry collections.
• Implementation of next-gen technologies is instant press-worthy news that the marketing team can utilize to further spread the news about new or premium Jewelry collections.
• Allows testing of new products and Jewelry designs.
• Prevents the risk of product failure.
• A unique way to attract more buyers.
• Move ahead of the competition and create a future-proof business.

Benefits of AR for Buyers

• The younger generation prefers to shop online and wants businesses to provide them with a personalized and immersive experience. Good experiences tend to result in repeat purchases.
• When shoppers have a good immersive purchase experience they spread positive word of mouth in their private social groups as well as share their experience publicly on various social media platforms.
• AR saves a lot of time for the buyer as they don’t have to visit the store. Also, they don’t need to deal with the salesperson (which based on a study the younger generation tends to avoid.)
• AR Visualization allows buyers to explore more options than in-store. In most cases, the buyer ends up spending more than they had initially planned for.
• AR Visualization of the Jewelry collection enables users to try the products before they buy them.

Retail is changing and so is the Shopper’s buying behavior

• Almost 40% of the shoppers would be happy to pay more for a product if they could get an AR experience while shopping.
• Approximately 71% of the shoppers would like to shop at retail shops if they could get AR experience there.
• Brands get more loyal shoppers if they are incorporating AR. Also, customers feel more satisfied after making a purchase.

Future of AR in the Jewelry Industry

Currently, tens of thousands of AR experiences are being used every day and more than 1B people worldwide use AR.

Shopping, designing, or production- AR in the Jewelry Industry is challenging the status quo and is hence growing popular each day. 

It is only a matter of time before online shopping is completely elevated through AR, especially for buying precious articles such as jewelry.

Conclusion

The pandemic made it apparent that people want convenient, frictionless, and distinctive purchasing experiences. Brands must be proactive in embracing new technological developments and integrating them smoothly to keep their customers satisfied and elevate their shopping experience.
Now is the perfect time for brands to integrate immersive technologies like AR to stand out and we, here at Queppelin, are here to cater to your AR needs!

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